jubilant kameras - learning from failures
Post on 12-Feb-2017
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ANKIT MALHOTRA- GSEP13CMM021ARYAN BHOJNAGARWALA- GSEP13CMM022MUDIT UPMANYU- GSEP13IT007OBIE GEORGE- GSEP13GLSCM052PRAJAKTA TALATHI- GSEP13CMM031
Jubilant Kamara
Vision
“To build a sustainable customer base in growing
markets by providing quality cameras at moderate rates.”
Mission
“To be the recognized leader in providing
integrated solutions to meet each customer's quality imaging needs.”
Overview of Company Strategy
(30%)•Less focus on marketing•More Technical support
(20%)•Focus on giving promotions•Competitive pricing
(40%)•Huge investment in Technical support•Focus on promotions
(10%)•Lowest sales•Focus on marketing strategy
Failure of Strategy
Rigidity on strategy – No consistent focus on competitors’ analysis
Did not invest much in technical support initially
Administrative cost were also not taken into account
The simulation started with a price war, and our company was not initially ready to lower the prices for the quality products
Too much competition in the entry level due to the price factor
• Low prices of competitors
• Initial low exposure to markets due to less retailers
• Increase demand in own market
• Modification of strategy as per market
• Lack of adaptation with the changing market trends
• Less ROE• Inaccurate forecasts• No Competitors’
analysis
• Quality product
• Good Technical Support
• High Warranty and Promotions
Strength Weakness
ThreatOpportunity
Entry-Level and Multi-Feature pricing comparison
Entry-Level pricing vs. P/Q rating
Multi-Featured pricing vs. P/Q rating
Key Learning
Never Completely rely on projections
Demand was expected to grow in own markets of Europe and Asia without much promotions as the we had the largest sales.
More Marketing budget put to Markets where sales were less ( Inelastic Marketing Cost)
Aggressive Approach
For the first four years, we invested heavily on Marketing.
Tried to grab huge portion of market share ignoring the fact that it is highly competitive market.
Offered relatively more Discounts, Promotions to woo the customers
Be aware of Competitors’ Strategy
Pricing forecast
Product Quality
Target Market
Technical and R&D investments
Technical Support
Customers are oriented to buy products with better technical support in their geographical area.
Customer service increases the customer satisfaction and the credibility of the product within the market.
Image Rating
Image rating is the byproduct of the net revenues
Acquiring better image ratings help in getting strong hold in the market
Image rating also helps in sustainability of the organization
Learning on Business Front
Never compromise on Quality
Its better to produce/dispatch a little more than the demand than to stock out
Change according to the market , NEVER be RIGID!!
Learn from others mistakes!!
Use Competitive Intelligence Report to locate specific issues and tackle
Learning on Business Front
We could’ve been more aggressive to utilize debt financing in the first few rounds
It was not easy to maintain good credit rating while be aggressive enough to utilize the debt
Learning on Personal Front
Relationship buildingTeam managementOvercoming location barriersTime ManagementCalm and PatienceCommunication skillsKnowledge growthDecision making
Learning on Personal Front
Gained competence in analyzing and comprehending statistics, operating reports, financial statements, intelligence reports and benchmarking data
Thank You
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