josh poirier comm class power point
Post on 18-Jan-2016
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Facebook’s Impact On Companies
Joshua Poirier Intro To Comm Tech
Dr. C. Gullen
• Over 1.39 Billion monthly active Facebook users worldwide
• 42% of marketers report that Facebook is critical to their business( State of inbound marketing 2012)
• 16 million local businesses have joined Facebook since May 2013
• Becoming a movement for businesses
Targeting
• Based on location, profile information and age
• Broad category targeting
• Precise interest targeting
• A.I.D.A.
• Bidding
Hyundai’s success through Facebook
• 2.1X more Hyundai’s were sold to groups that are targeted on Facebook
• 55% of non Hyundai’s users would convert
• 3.6 million drive in store sales
• The ads
Facebook’s Datalogix-Polk Partner Category
• 10 billion transactions
• Reach 70% of U.S. online users
• 1 Trillion in consumer spending
• Other users like: Toyota, Pontiac, RAM, Jeep, Mazda, etc.
Toyota’s Facebook strategy
• Partnered with Unified Social
• Competing Ads
• No more wasted optimizing and promoting
Viewed Impressions
• Served Vs. Viewed Impressions
• Value, Consistency, Fair Pricing
• Media Rating Council (MRC)
Going Mobile
• New way to manage Facebook ads
• Pause or resume campaigns
• Edit budgets and schedules
• Manage on your phone
• Get alert if something goes wrong
Small Businesses
• Cheap
• Can pick your own audience
• Great for making a network and connections
• Facebook optimizes your ad.. budget goes to the more thriving ad
Started from the bottom..
• Designer clothing retailer used Facebook to become Poland’s second largest online private shopping site
• 170,000 joined the company after publicized on Facebook
• Raised awareness of its campaigns
• Created an app
• 200,000 people used the app
For many..
• Attracting audiences
• Get consumers interested
• Prizes, etc.
Resources
• https://www.facebook.com/business/success/zlotewyprezedaze
• http://www.forbes.com/sites/roberthof/2012/06/07/unified-raises-14-million-to-expand-social-operating-platform/
• http://www.unifiedsocial.com/awesm/#~p4FMHJsz7HyAjF
• https://www.facebook.com/business/news/viewed-impressions
• https://blog.kissmetrics.com/deep-dive-facebook-advertising/
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