Facebook’s Impact On Companies

Joshua Poirier Intro To Comm Tech

Dr. C. Gullen

Facebook

• Over 1.39 Billion monthly active Facebook users worldwide

• 42% of marketers report that Facebook is critical to their business( State of inbound marketing 2012)

• 16 million local businesses have joined Facebook since May 2013

• Becoming a movement for businesses

Targeting

• Based on location, profile information and age

• Broad category targeting

• Precise interest targeting

• A.I.D.A.

• Bidding

Hyundai’s success through Facebook

• 2.1X more Hyundai’s were sold to groups that are targeted on Facebook

• 55% of non Hyundai’s users would convert

• 3.6 million drive in store sales

• The ads

Facebook’s Datalogix-Polk Partner Category

• 10 billion transactions

• Reach 70% of U.S. online users

• 1 Trillion in consumer spending

• Other users like: Toyota, Pontiac, RAM, Jeep, Mazda, etc.

Toyota’s Facebook strategy

• Partnered with Unified Social

• Competing Ads

• No more wasted optimizing and promoting

Viewed Impressions

• Served Vs. Viewed Impressions

• Value, Consistency, Fair Pricing

• Media Rating Council (MRC)

Going Mobile

• New way to manage Facebook ads

• Pause or resume campaigns

• Edit budgets and schedules

• Manage on your phone

• Get alert if something goes wrong

Small Businesses

• Cheap

• Can pick your own audience

• Great for making a network and connections

• Facebook optimizes your ad.. budget goes to the more thriving ad

Started from the bottom..

• Designer clothing retailer used Facebook to become Poland’s second largest online private shopping site

• 170,000 joined the company after publicized on Facebook

• Raised awareness of its campaigns

• Created an app

• 200,000 people used the app

For many..

• Attracting audiences

• Get consumers interested

• Prizes, etc.

Resources

• https://www.facebook.com/business/success/zlotewyprezedaze

• http://www.forbes.com/sites/roberthof/2012/06/07/unified-raises-14-million-to-expand-social-operating-platform/

• http://www.unifiedsocial.com/awesm/#~p4FMHJsz7HyAjF

• https://www.facebook.com/business/news/viewed-impressions

• https://blog.kissmetrics.com/deep-dive-facebook-advertising/