job search 2.0

Job Search 2.0Why is Google is your new best friend — or worst enemy

Why am I here?

• From law school applicant to social media strategist

• Huh?

How did I get there?

• I “tweeted my way to a job” – I built my brand online (and off)

I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results.

What is a social media strategist?

• Tweet, blog, Facebook, SlideShare, YouTube on behalf of Optimal Resume

• Help our clients with their social media strategies

• Handle most PR and communication matters (added benefit of working at a small company)– Media relations, corporate communications, etc.

“What’s in it for me?”

• How can you have your own social media success story?

Employer = Customer

• Hiring is buying – an employee is a major purchase, and the employer wants to be sure that it’s making the right choice

What do you do before you buy?

• Research – probably on Google• Employers do too – 75% Google candidates

What are they looking for?

• What does a consumer want to know about a product before buying?

Stages of Buying

• Research – gathering candidates• Disqualifying – eliminating based on negatives• Differentiating – promoting based on positives

• Industry leaders; up to date and current• Case studies – satisfied customers and

possible applications for you

They’ve joined the 21st century

• Would you buy something from a company that doesn’t exist in Google?

• Don’t be a digital question mark; you want results when someone Googles your name

It should look like this

NOT this

• Want Google results to be clean – no negative reviews, images, etc.

• Think before you post

Professional network

• Why do professionals belong to associations?• LinkedIn shows that you’re connected

professionally

Satisfied customers

• Like companies use client testimonials, LinkedIn recommendations show that other “customers” have been satisfied with your work

They’re keeping up

• Is the company keeping up with the industry?• Use Twitter to show that you’re thinking about

your industry, are keeping up with news and know key influencers

Their process

• What’s the company’s thought process? Do you agree with their opinions and how they make decisions?

• A blog lets you demonstrate your thought process & share your insights

Customers are lazy

• Make it easy for them to find all that information – create a website that ties it all together (plug: You can actually do that with Optimal Resume)

Recommendations

• LinkedIn – you MUST be here• Twitter – follow thought leaders, demonstrate

your interest in and knowledge of PR• Blog – doesn’t have to be time consuming (can

also be your website); can use class/extracurricular work for posts

• Facebook? Some things are better left private

Questions?

Resources

• Personal personalbrandingblog.com• Follow PR pros, personal branding and social

media experts on Twitter

PR Pros/Advice@heatherhuhman@PRSarahEvans@dmullen@tdefren

Branding/Careers@danschawbel@sweetcareers@dailycareertips@alisondoyle

Social Media@mashable@Twitter_Tips

Get in touch

• Kelly.a.giles@gmail.com• @kellygiles (Twitter)• Linkedin.com/in/kagiles