joakim sunden - scaling agile at spotify for masstlc

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Scaling  Agile  at  Spo.fy  Building Better Products: Software Development Summit Joakim Sundén, Spotify

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Joakim Sundén Agile Coach at Spotify since 2011 @joakimsunden

TODO: INSERT PICTURE OF US?

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The right music for every moment

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75M+ MAU 20M+ paying subs 1.5B+ playlists

June 2015 March 2011 10M+ MAU 1M+ paying subs

100+ engineers 250M+ playlists

800+ engineers 3 dev sites 5 dev sites 10 squads 90+ squads

5 Paid more than $3B in royalties by June 2015 and $300M+ in

first three months of 2015 alone

US Music industry according to RIAA, is valued at $6.972B in

2014

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Autonomy

•  “Feel like a mini-startup” •  Self-organizing •  Cross-functional

Squad

P

C

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Chapter

P P P P Squad Squad Squad Squad

Chapter

Chapter CL

CL

Tribe

P P P P Squad Squad Squad Squad

CL

CL

P P P P Squad Squad Squad Squad

CL

CL

Tribe Leads

AC

AC

UX

”Provide fast and reliable access to all the world's music”

”Enable high product development speed while maintaining a

highly available service”

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Music Player Tribe

Backend

STOCKHOLM GOTHENBURG

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Gais Krill Trams

Frontend

QA/TA (+AC)

Core

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Graph BFS Rafiki

P P

P

P

MQ Content

Content 2

Content

Frontend

Backend

AC

Guilds

P P P P Squad Squad Squad Squad

Chapter

Chapter

P P P P Squad Squad Squad Squad

Chapter

Chapter

Guild

Tribe   Tribe  

Alliance  

Alliance  leads  

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2015  

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The reporting structure

Alliance lead

Tribe lead Tribe lead

Chapter lead

Engineer Engineer Engineer

Chapter lead Agile coaches

Tribe lead

CTO

Alliance lead Tribe lead

CEO

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Tribe lead Tribe lead Tribe lead

Chapter lead

Engineer Engineer Engineer

Chapter lead Agile coaches

supporting The reporting structure

CTO

Alliance lead Alliance lead Tribe lead

CEO

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Organic structure If you need to know exactly

who is making decisions,you are in the wrong place

Alignment  &  Autonomy  

Alignment False dichotomy!

Do what I say!

Autonomy

Do whatever

Alignment  enables  Autonomy  

High Alignment

High Autonomy

Build a bridge!

Micromanaging organization Indifferent culture

Entrepreneurial organization Chaotic culture

Authoritative organization Conformist culture

Innovative organization Collaborative culture

We need to cross the river

Figure out how!We need to cross

the river

Low Alignment

Low Autonomy

Hope someone is working on the river

problem…

Source: Stephen Bungay, “Art of Action”

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08/10/15   22  

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Celebrate  failure   How we shot ourselvesin the footAsdf asdf asdf ddhffdd asdfsdfasdf s dfs ei lkjsdfkjh dkd ie kkd kdsflk sdi elk sdfkjh sdfkjhasdflkj dk dj wi dm chsdfjh wlkjsdm

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Internal blog:

Celebrate failure!

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Internal blog:

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Values Culture Org Structure Empowerment Autonomy Squads Trust Servant leadership Chapters Collaboration Teamwork Teams on all levels

Joakim Sundén @joakimsunden

joakim.sunden@spotify.com www.joakimsunden.com

Spotify blog - labs.spotify.com

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