masstlc laurie orlov keynote
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Aging in Place analyst Laurie Orlov, keynote presentation from MassTLC event "Emerging Technologies for the Silver Tsunami: Aging in Place through the use of Integrated Technology"TRANSCRIPT
Technology for Aging in PlaceTechnology for Aging in Place
Laurie M. Orlov
Aging in Place Technology Watch
MassTLC September 23, 2010
Context: aging and caregiving
39 million Americans are age 65+ (senior) The fastest growing age segment is the 85+
population 10 million seniors live alone 25% of families care for someone outside the
home* 7 million Americans are long-distance caregivers 79% of care recipients are over age 50 Average age of care recipients is 75 Informal caregiving costs estimated at $60 billion
* Care: occasional up to frequent help with ADLs or IADLs
Context: Internet, social networking, cell phones
57% of 65+ population has a cell phone (average 3 calls per day, 34% sleep with their cell phone)
31% of the 65+ population has a ‘broadband’ connection, up 1% from 2009 (Pew Research)
Only 20% of 65+ who connect to the Internet do so ‘wirelessly’
Only 15% of iPad buyers are over the age of 56…
…But baby boomers are the fastest growing age segment of Facebook’s 500 million members
What seniors want What they need
Communicationand Engagement
Safety and Security
Health and WellnessLearning and Contribution
Connect to othersStay safe andprotected
Maintain myhealthHave meaning
and purpose
Copyright Aging in Place Technology Watch 2010
Four aging in place technology categories
Communicationand Engagement
Safety and Security
Health and WellnessLearning and Contribution
Email, ChatVideoCell phonePC, Mac
SecurityPERSFall detectionHome monitor
TelehealthMedication mgmtDisease mgmtFitness
Legacy,Education and learningVolunteer, work
Copyright Aging in Place Technology Watch 2010
Awareness and potential use of home technology devices among 65+
38%
40%
40%
56%
68%
60%
11%
21%
13%
36%
65%
91%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Internet monitoring w/provider communication
Sensors to detect falls
Electronic pillbox
Activity monitor
Alarms on doors and windows
Personal Emergency Response Systems
Aware ofWould Use
Derived from Healthy@Home study, AARP Foundation 2008 Copyright Aging in Place Technology
Watch 2010
Providers
Seniors
Family & Caregivers
Aging in Place depends on connected relationships…
…Not well connected today
Copyright Aging in Place Technology Watch 2010
A day in the life: Tech-enabled relationships – meet Margaret
•Passes doorway motion sensor•Puts on wearable fall detector•Receives reminder to take meds•Gets a video call from grandkids•Requests a transportation pickup•Participates in online hobby forum•Attends online learning course
Senior living at homeLong-distanceFamily
•Makes the video call•Shares trip photos•Sets up family tree
Family/Caregivers
•Updates personal health record•Preloads medication canister•Sets med reminder schedule•Configures notification phone list•Receives home-related alerts•Enters daily activity onto portal
Healthcare Providers
•Updates personal health record•Writes ePrescription•Checks downloaded data from wearable blood pressure cuff•Answers e-mail question•Provides a video consultationCopyright Aging in Place Technology
Watch 2010
A wave of technology to help Margaret
Fewer boxes, less data, more information
Will referral channels dominate? Identifying and marketing to common needs» Health and home care provider» Social services» Geriatric care managers
Who goes into the home? Built-in computers, TVs, wireless, with sensors and cameras in and around the home, easily switched on and off
Who connects the home and the individual? » ISP Network provider» Cable company» Security dealer» Cell or smart phone provider
Firms will emphasize: Subscription-based services –
opt-in
Systems to link home to outside – for health-related monitoring or for sharing information
Wearable inside and outside
Passive without intrusion
Copyright Aging in Place Technology Watch 2010
Applications will meet social and information needs
Discovery and finding people with common interests
Opt-in information and connecting to services (health, safety, work)
Blurred life stages – available as needed independent of age
Mobile – applications will follow the person from home or away
Copyright Aging in Place Technology Watch 2010
Aging in place market silos overlap…more in 2010 than in 2009
Healthcare
Role- and need-
Based hubs
Home Automation
Services
Home DesignAssistiveTechnology
Copyright Aging in Place Technology Watch 2010
Aging in place market silos will overlap
NAHB CAPS certification will require home wireless and sensor networking knowledge
Home automation bundles as a service will become a feature offered through need-based hubs
Security vendors will provide interfaces for healthcare devices
Remote healthcare will take the initiative to partner with security and home monitoring
Copyright Aging in Place Technology Watch 2010
Advice to marketers: Make offering easy to buy, consume, use, get help
Create a boomer-and-senior aware website Test usefulness with the target audience Narrow scope, broaden message Imagine the functionality upgrade Give away device and sell service Use YouTube video to show offering in use Add related subject matter content Add community to the product website Offer or refer customer to quality support Cultivate members of other markets -- early
How large is the market?
2008 2020
20152010
Growth Rate $
Time
Copyright Aging in Place Technology Watch 2009
$2 billion
$20 billion…
•Games/Fitness•Computers/TVs•Web cameras•Smart phones•Chronic disease mgmt•Caregiving•Home automation•Mobility aids•Fall detection•Fall prevention•Car safety technology•???
