jim flint: how the rubik's cube can help you solve your retail advertising issues

Internet Sales 20 Group

Boston, MA

How the Rubik's Cube Can Help You Solve Your Retail

Advertising IssuesJim Flint

Page 59

How to Solve Your Automotive Advertising Issues with the Rubik’s Cube

The Purchase Funnel & Today

The Truth

= Automotive Marketing

Facts About Cube vs. Auto Industry• 47 quintillion solutions / 16 million car sales

• 6 Faces of the Cube:(1) Website (4) Search(2) Audit (5) TV/Radio(3) Retail (6) Social/Reviews

• Hungarian Erno Rubik invented in 1974

• 12 Actual Solves / 12 months in a year• One solution for each

Algorithms & What That Means

• Google Algorithms• 9 Algorithms can help you with your

automotive sales & marketing

• START with GREEN SOLVED

Foundation: Go with Green!

Pick a color to start with

The Marketing Tiers

1. National Level (Tier 1)

2. Association Level (Tier 2)

3. Retail Level (Tier 3)

Solving Tier 2

1. National Level (Tier 1)

2. Association Level (Tier 2)

3. Retail Level (Tier 3)

Tier 2: Left or Right?

Lefty Brandy Righty Retail

Tier 3: The Hardest Part!

1. National Level (Tier 1)

2. Association Level (Tier 2)

3. Retail Level (Tier 3)

The 6 Part Marketing Plan

Audit

Search Tactics

Social / Review Tactics

TV / Radio Tactics

The 6 Part Marketing Plan

The Sweetest Victory