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JewelleryMaking33TipsandTricksForMakingUnique

Earrings

TableofContents

Introduction

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Chapter1–GettingStarted

Chapter2–Gettingtherightdesign

Chapter3–Choosingtherightbeadsandcharms

Chapter4–Howtomakeearrings

Chapter5–Howtosellyourearrings

Chapter6–Keepingearshealthy

Conclusion

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Introduction

Becoming an earring designer is one of the most rewarding, affordable and fulfillingcreativepursuitsthatalmostanyonecandointhecomfortoftheirownhome.

Whether you are searching for a new stream of income, up-skilling, or are looking forways to create beautiful and personalised gifts and accessories, earring design andconstructioncanbeasversatileasyouare.

Brimmingwith33tipsandtrickstosharpenyourdesignskills,thishandyguidewilltakeyoustep-by-step through the foundations togetyouonyourway tobuildingadazzlingempire.

So,readonandenjoy!

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Chapter1–GettingStarted

So,you’vetakentheplungeintoearringdesign–fabulous!

While most crafters enter the industry with some inclination as to what they want todesign,therearetimeswhenitisdifficulttogetthecreativejuicesflowingortofigureoutwheretostart.

Herearesomehandytipsongettingstartedonyourproject.

1. Havetherighttools

Having theright toolsfor the taskaheadwillensure thatyourearringsaresafe towear,resistanttoprematurewear-and-tearandofferthehighestfinish.

Yourtoolboxshouldinclude:

Round-nosepliers

Wire-cutter

Chain-nosepliers

Crimper

Flat-nosedpliers

Scalesthatmeasuregrams(optional)

Non-slipperysurfacetoworkon(e.g.siliconeorlinenmats)

2. Knowtherightmaterialstouse

Material selection is often considered farmore important than the eventual design of apiece;earringsthatcauseirritationwillnotbewornagain.

Metal and material sensitivities are often caused by skin reactions to non-preciouselements that exist within the final product; reactions can be exacerbated by diet,hormonesandskinacidity.

Duetothenatureofitsextraction,preciousmetalsthatareavailableforjewellerymakingarerarelyever100percentpure.Batchesofgoldandsilveraremeasuredfortheirpuritylevelandsoldtosuit.Thisdoesnotmeanthatimpuregoldorsilverisworse,infact,theyadoptcharacteristicsthatmakethemeasiertowearanduse.

Silver

PureSilver=purityrateof100/100,thismaterialisverysoft

Sterling Silver = purity rate of 92.5/100, this material offers strength and flexibility.CommercialproductsmadeinSterlingSilverfeaturethestamp“925”.

Gold

PureGold:24carat,thismaterialhasaverywarmyellowappearanceandissosoftitcanbemanipulatedbyhand.

Goldisthenmadeavailableinthefollowingpurities:

22carat(22partsgoldto2partsother)

18carat(18partsgoldto6partsother)

14carat(14partsgoldto10partsother)

9 carat (9 parts gold to 15 parts other): the strongest and most versatile goldproductavailable;veryfewpeoplewillreacttothisalloy

Widthstouse

22Gauge: probably the thinnest recommendation to use, thiswidth is suitable for fineearrings,butmayneedtobework-hardenedtomakeitlessflimsy.

21Gauge:themostversatilewidth;thiswillfitmost,ifnotallpiercingsandoffersgreatversatility.

20Gauge:thickerthanthe21,thisoffersalittlemoresturdinessbutmaynotslipeasilyintomostpiercings.

Beads

This is where you have a lot of creative license to explore and put together creativecombinations.Justmakesurethatyouandyourwearersunderstandtheafter-careneededforthebeadsassomewillreacttoperfumes,hairsprays,cosmeticsandsoaps.

3. Knowthattherearelow-costalternativestopreciousmetals

Whilesilverandgoldareidealforpreciousearrings,therearesomelow-costalternativesthatyoucanuseformoreaffordableordress-styleearrings:

SurgicalSteel–idealforsensitiveskin

Silver plated – ideal for most skin-types, but there are cases of skin irritationsdevelopingafterlong-termwearandtear

4. Beconsciousofhowmuchyourfinishedproductisgoingtoweigh

Whileeachwearerwillhaveadifferentweighttolerancewhenitcomestoearrings,itisrecommendedthatearringsshouldnotweighmorethan4gramseach.

5. Figureoutwhatsortofoccasiontheearringswillsuit

Whileearringsarearguablythemostversatileaccessoriesinthemarket,itisfareasiertogiftandsellearringsthatsuitaparticularoccasion:

Weddings–usuallysimpletocomplementthestyleofthebrideandbridesmaids,greatopportunitytoworkintheme-colours

Formaloccasions–largerstatementpiecesindrop,cuffandchandelierstyle

Fashion-forwardoccasions–again, largerstatementpiecessuchasearcuffs thatareunusualforeverydaywear

Workplace–usuallysimpleandregulatedbylength,thisstylewillbestshowcaseyourworkmanship

Schools–perfectforthosewhoenjoynovelty,youcanexperimentwithdifferentstudsdesignsfromthecutetothewacky

Chapter2–Gettingtherightdesign

Designing a beautiful set of earrings is often one of the hardest elements of jewellerymaking; butwith a few simple tips and tricks, you can design the perfect pair for anywardrobeandneed.

6. Makesureyoufindtherightshapetosuitroundfaces

Wearerswithroundfacesarebettersuitedtoearringsthatgivetheillusionoflengthtothefacialstructure.Stayawayfromlargestuds,hoopsandthickchunkydesignsthatwillonlyservetodrawattentiontothewidthoftheface.

Recommended:

Longteardrops

Earthreads

Narrowchandeliers

7. Makesureyoufindtherightshapetosuitdiamondandheart-shapedfaces

Wearerswithheart-shaped facescanbalance theirhighcheekbonesandnarrowchinwithdropearringsthatwidentowardthebaseorfeatureromantic,softcurves.Avoidlargestudsasthesemaydrawattentiontothewidthoftheforeheadandcheekbones.

8. Makesureyoufindtherightshapetosuitsquare-shapedfaces

Wearers with square-shaped faces will benefit from simple teardrops, hoops anddanglingpieceswithelongatedcurvestoaddsoftness.Itisbesttoavoidlargesquareoroverlyroundedpiecesastheymayaddtotheillusionofawiderface.

9. Pickastyletosuitofficeandcorporateworkers

Most employers have strict requirements when it comes to jewellery.Whether it’s forhealth and safety reasons, or tomaintain a corporate look,muted piecesworkwell forthesepurchasers.

10.Knowwhichstylesworkforweddings

Whetherit’saformalaffairoraneventfilledwithwhimsy,bridalearringsareamongthemostrewardingandsentimentalpiecesthatajewellercancreate.Asanartist,youwillbeabletoworkwiththebridetocreatesignaturestylesthatworktocomplementthebride’s facialstructure,hairstyleandweddingcolourpalette.Arguable themostdiverseeventtodesignfor,jewellersareoftenaskedtocreatecustomstudsthroughtoelaboratedropstocelebratethebigday.

Chapter3–Choosingtherightbeadsandcharms

Withthousandsuponthousandsofbeadsandcharmstochoosefromtoyoucantaketheguessworkoutofbeadselectionusingthesehandytips:

11.Knowwhichcolourcombinationsworktogether

Colourscansayalotaboutthedesignerandwearer,abadcombinationcanmakeevenanexpensivepiecelookcheapandtacky.

Usingthecolourwheel:

ComplementaryColours

Thesearecoloursthatappearoppositeeachother,theylookespeciallyvibrantwhenusedinpartnership.

Analogous

Great for colour schemes, these side-by-side colour combinations are naturallyharmonious.Itisbesttouseonecolourasthe‘hero’,asecondtosupportwiththethirdasanaccent.

Triad

Thisusescolours thatareevenlyspacedthroughout thecolourwheel tocreateavibrantcombination.Perfectwhenusingpaledor saturatedversionsof thecolours, it isbest tofocusonone‘hero’colourwiththeothertwoasaccents.

Split-Complementary

AvariationoftheComplementarystyle,thisusesabasecolourandtwocoloursadjacenttothebase’scomplement.Thisoffersaslightlygentlerpalette.

12.Makesurethedesignyoupickmatchestheclient’sskintone

Youmayhavenoticedthatcertaincoloursworkbestonyourskintonethanothers;thisislargelyinfluencedbywhetheryouhaveawarm,orcool,skintone.

Tofindoutwhatsortofskintoneapersonhas,drapeasilverandthenagoldribbonoverthe person’s wrist; a person with warmer skin tones will look more appealing whenmatched with the gold ribbon, a person with cooler skin tones will look better whenmatchedwiththesilverribbon.

13.Coloursthatsuitcool-tonedskin

Silver

Brightpinks

Purplesofallshades

Lilacs

Vibrantgreens

Aqua

Teal

Grey

Burgundy

Black

Blue

Crispwhites

14.Coloursthatsuitwarm-tonedskin

Gold

Warmyellows

Grassygreens

Peach

Rose

Coral

Brown

Pearl

Cream

15.Knowwhichcolourbeadsusuallysuitdifferentoccasions

Specialoccasions:

Glitterysilvers

Black

Clear

Purples

Green

Orange

Corporate:

Black

Blue

Teal

White(andderivativesof)

Coral

Red

Weddings:

White

Ivory

Cream

Pearlescenthues

Pastelpinks

Pastelyellow

Clear

Royalblue(statementpiece)

Glitterysilvers

16.Understandthesubtlecharacteristicsofculturally-inspiredearringdesigns

If you’re designing culturally specific earrings it’s best that you have a rudimentaryunderstandingofsomeofthethemecoloursandsymbolismimportanttothosecultures:

Chinese:elementsofred,goldandjadearewellliked

Vietnamese:jadeandpearlarewidelyused

Indian:largeornamentalfiligree-chandelierstyleearringsingold,redandgreenareoftenworn

Eastern-European: often silvery and bead and stone-centric, popular styles include theteardropandhoopswithcurtainedbeads

African: drops are frequently designed using brightly coloured ceramic, wooden andblownglassbeads.

Nordic:predominantlysilvery,theseearringsoftenshowcasethejewellersskillattwistingandweavingmetalthreadsintoornatepatterns

Native Americas: featuring feathers, dream-catcher motifs and brightly colouredcascadingbeads,theseareamongthemostdecorative.

Peruvian:whilesharingsimilarcharacteristicswiththeircousinsofthenorth,thisregionishometotheimpressivePeruvianStringearrings

17.Understandart-decostyle

Withdesignsoriginallyheraldingfromthe1920s-40s,art-decoinspiredaccessorieshavebecome a wardrobe must-have in recent years. Art-deco inspired earring often featurestrong geometric ‘industrial’ like designs with clean, bold lines and structured drops.Drops featuringcascadingcurbchainsandstatement stonesorbeadswillworkwell forthisstyle.

18.Understandbohostyle

Undeniably the most eclectic of all styles, jewellers playing with boho styling will bespoiltforchoicewhenitcomestostructuringandbeadingtheirpiece.Notforthefaintofheart, the boho-style earing is often a drop hoop or stud featuring additional drop-beadings.Beadsofmixedorigin,suchasglass,ceramic,bone,metalandsemi-precious,arecombinedcolour-wisetocreateasoftfemininedesign.

19.Understandmodernistearrings

Focusingonformovercolour,thesetypesofearringsfavourstriking,orunusual,shapesandstatementcolours.With lotsofdesignoptions for studs,dropsandcuffs, a jewellercreatingaminimalist-styleearringshouldfocusonclean,stronglines.

20.Ideasforwhimsicaldesigns

Unlike the boho style, which focuses on creating feminine designs to complement thewearers,whimsicalearringsareconsideredasstandalonepiecesofart.Arguablythemostdemandinggenrecreatively,jewellersareencouragedtolookforinspirationfromunusualmaterialsandsourcesfromhand-paintedceramics,plasticfigurines,paintedglass,pressedmetals,felt,enamel,shell,woodandmore.

21.Makingstar-signearrings

Creatinganaccessory thatsharessomeof theuniqueattributesassociatedwithazodiacsign is a fantastic way to add a personal touch to your jewellery. While some of thematerials listed below are unsuitable or unaffordable for earring use, you can findalternativesthatprovideasimilarlookandfeel.Hereisasimpleguideonhowtochoosematerialsforyourstar-signfriends:

Aries(March21–April20)

Colour:Red

Metal:Iron

Stones:Diamond

Taurus(April21–May20)

Colour:Green,orange,earthtones

Metal:Copper

Stones:Emerald

Gemini(May21–June20)

Colour:Yellow

Metal:Quicksilver

Stones:Pearl

Cancer(June21–July20)

Colour:Violet,seagreen

Metal:Silver

Stones:Ruby

Leo(July21–August21)

Colour:Orange

Metal:Gold

Stones:Peridot

Virgo(August22–September22)

Colour:Navyblue

Metal:Quicksilver

Stones:Sapphire

Libra(September23–October22)

Colour:Indigoblue

Metal:Quicksilver

Stones:Opal

Scorpio(October23–November22)

Colour:Deepred

Metal:Steel

Stones:Citrine

Sagittarius(November23-December20)

Colour:Lightblueandpurple

Metal:Tin

Stones:Topaz

Capricorn(December21–January19)

Colour:Darkgreenandblue

Metal:Lead

Stones:Garnet

Aquarius(January20–February18)

Colour:Skyblue

Metal:Uranium

Stones:Amethyst

Pisces(February19–March20)

Colour:Lavender

Metal:Platinum

Stones:Aquamarine

22.Makesureyouunderstandtheusesofsymbolism

Adopting beads that feature special symbolism is a wonderful way to add somepersonalityandmeaningtoyourdesigns;youcancreatearepertoireofworkbyadaptingsomespecialbeadsintoyourfavouritedesigns:

Prosperity:

Ankh

Heart

Turtle

ManekiNeko(wavingcat)

Salmon

Peaceandbalance:

Peacesign

YinandYang

Olivebranch

Doves

Lotus

Aum(Sanskrit)

Goodluck:

Four-leafclover

Shooting-star

Lady-birds

Wish-bones

Rainbows

Horseshoes

Keys

Acorn

Dreamcatchers

HandofFatima

Crescentmoon

23.Createalibraryofhealingcrystalearrings

Lotsofpeopleareturningtoalternativemedicineandhealingpracticestoimprovetheirhealth;crystalhealingisoneofthese.

Byincorporatingarangeofsemi-preciouscrystalsandbeadsintoyourdesigns,youcancreate thoughtful anduniquegifts; here is a list of stones that canbeused to influenceailments:

Headaches:amethyst,amber,lapislazuli

Sleeplessness:rosequartz,citrine,amethyst

Nightmares:tourmaline

Unsettledstomachs:moonstone

Lethargy:yellowtopaz,goldenamber

Lowspirits:tiger’seye,clearquartz,citrine

Lowlibido:redgarnet,fluorite

Lackofconcentration:quartz,carnelian

Forgetfulness:citrine,lapislazuli

Difficultystudying:sodalite

Nervousness:greenjade,rosequartz,bluelaceagate,opal

Chapter4–Howtomakeearrings

Nowthatwehavegonethroughthedesignelementsofyourearringswecannowstarttocreatetheearrings.

Inthischapteryouwilllearnhowtomakea:

Dropearring

Chandelierearring

Studearring

Interchangeablehoopearing

Cuffearring,and

Peruvianthreadstringearring

24.Howtomakeadropearring

Youwillneed:

Wireclippers

Round-nosedpliers

Chain-nosedpliers

Twohook-and-coilearringmounts

Two2-inch22gaugehead-pins(forthedrop)

Beadsandcharmsofyourchoice

Method:

Slideaninch-worthofbeadsandcharmsofyourchoiceontothehead-pin

Takeyourround-nosepliers,grabtheheadpinatthetopofthelastbeadandbenditclockwisetoaright-angle,release

Repositionyourround-nosedplierstojustpastyournewbendandbendthewirebackonitselfinananticlockwisedirectiontocreatealoop

Holdtheloopyoujustcreatedinthepliersandusingyourhandsorchain-noseplierwraptheheadpinexcessaroundthebaseofthelooplikeacoiltowardyourbeads,thiswillpreventthebeadsslidingupanddownthepin

Clip the excess and using your chain-nose pliers squeeze the coil endclosed

Tomount the earrings take your pre-made hook-and-coil earring mount,withyourroundnosedpliergentlyeasethejump-ringatthebottomtotheside

Threadyourtear-droploopthroughthejumpring

Easethejump-ringbackinplaceandyou’redone!

NOTE:Ifyouwanttodangleacharmfromthebaseofthedropusea22gaugeeyepin

25.Howtomakeachandelierearring

Youwillneed:

Twopre-madechandelierfindings(skeletons)

Two2-inch22gaugehead-pins(forthedrop)

Wireclippers

Round-nosedpliers

Chain-nosedpliers

Beadsandcharmsofyourchoice

Method:

Slideasmalllengthofbeadsandcharmsofyourchoiceontothehead-pin

Tofinishthisdrop,followtheinstructionsin“howtomakeadropearring”oncreatingaloop

Beforeclosingtheloop,choosewhichpartofthechandelieryouwantthisdroptosit.Threadyourdropthroughtheportionofthefindingyouwantittosit

Now,youmayclosetheloopwithyourpliers

Repeatthismethodwithyourotherdrops

To mount the earrings take your pre-made hook-and-coil earring mount,withyourroundnosedpliergentlyeasethejump-ringatthebottomtotheside

Threadyourchandelierloopthroughthejumpring

Easethejump-ringbackinplaceandyou’redone!

26.Howtomakeacluster-beadstudearring

Youwillneed:

Twopre-caststudbacks

Superglue

Tweezers

Waxpaper

Beadsandcharmsofyourchoice

Method:

Playwithyourbeadstocomeupwithanarrangementthatyoulike

Squirtadropofsuperglueontothewaxedpaper

Takingyourtweezers,gentlyassembleyourbeadarrangementintothespotofgluemakingsurethatthebeadsrestintheglue

Letthisdryfor15minutesandcreateyoursecondset

Gentlypeelthespotofdriedgluefromthewaxedpaperandusinganotherspotofglue,fixthebeadarrangementtothepost

Let the earring dry for 24-48 hours upside down (bead-head down) to let theearringdesignset

NOTE:gluedearringsarenotsuitableforwetconditions,somakesuretoletyourwearersknowtheyneedtobetakenoutbeforeswimmingandbathing

27.Howtomakeaninterchangeableearrings

Youwillneed:

Twopre-casthoops

Two2-inch22gaugehead-pins(forthedrop)

Wireclippers

Round-nosedpliers

Chain-nosedpliers

Beadsandcharmsofyourchoice

Method:

Slidesomebeadsontothehead-pin,youonlyneedacouple

Tofinishthisdrop,followtheinstructionsin“howtomakeadropearring”oncreatingaloop–butmakeyourfinallooplargeenoughtoslideontothe

hoop

Slipthenewdropthroughthehoop,andyouaredone!

28.Howtomakeacuffearring

Youwillneed:

Aboutthreeinchesof21gaugewiretocreatethecuff

Wireclippers

Round-nosedpliers

Chain-nosedpliers

Method:

Takeyour21gaugewire

Usingyourround-nosedpliers,createansmalleyeletateachend

Takeyour flat-nosedpliers andholdingoneeyelet flat, start spiralling theeyeletinwardsabout1.5-2turns.Thisspiralwillsitontheearlobe

At about the half-waymark, use your round-nosed pliers to bend the wire to aright-angle

Repositionyourround-nosedpliersabouta1.5cmfromthenewbendandbenditbacktocreatealongu-bend

Createanotheru-bends

Usingyour round-nosedpliers youwant to bend theu-bends toward eachother,

thesebendswillendupholdingthecuffinplaceontheear

Checkthefitwithyourear,makingminoradjustmentstosuit–andyou’redone!

NOTE:Addingbeads to the lobeportionof thecuff is agreatway toaddsomepersonalitytothepiece

29.HowtomakeaPeruvianthreadstringearring

Youwillneed:

Aroundwoodenspoonhandle,orrodtoshapetheteardropbase

24gaugewiretocreateaspringcoil

20gaugewiretocreatea‘spine’forthetear-drop

A‘CoilingGizmo’(availableatallgoodcraftshops)

Twohook-and-coilearringmounts

Twocoloursofthicksilkthreadorthicksheenythread

Clearnailpolish

Wireclippers

Round-nosedpliers

Chain-nosedpliers

Method:

Cutoff roughly11cmof18gaugewire andusingyour spoonhandleor similar,shapetheteardropbasebygentlybendingthemiddleofthewireandsqueezingtheendstogether.Setaside

UsingtheinstructionsontheCoilingGizmo,usethethinner21-24gaugewiretocreateasinglespringlongroughly7cmlong

Takingyourtwosetsofpliers,gentlypulltheendsofthecoilapart,it’sfinallengthshouldbearound12-13cm

Slideyour20gaugewirethroughthecoil,thecoilendsshouldgopastthe‘spine’

Wrapthecoiledendstogethertightlytocreatea‘stem’,youonlyneedabout1cmofexcessheresocliptherest

Usingyourround-nosedpliers,bendoverthestemtocreatealoopthatliesflatonthesurface(thiswillstoptheearringsswingingsidewayswhenyouwearthem)

Now,forthethreading.Takingonepieceofthreadtieaslip-knotatthetopofthetear-drop

Youwillhavenoticedthatthecoilhascreatedexcellentmarkers;makeanoteofthewhere3o’clock,6o’clockand9o’clocksitonthetear-drop,youwillgetthebestdesignswithyourdifferentcolouredthreadstartsintheseareas

Tocreateabackground,taketheendofyourtiedthreadandbringitoveranddownto6o’clock,gounderthetear-dropandtakethetreadtothenextcoilslotfrom12o’clockontheRIGHT.Now,takethethreadoverthefrontofthedropandheadtothenextcoilslottotheLEFTof6o’clock

Keep looping the thread over and under and in a clockwise direction until youreach12o’clockagain

Tie another slip-knot and using your clear nail polish leave a thin film over theknots

Once thepolishdries takeyoursecond threadand tieaslip-knot in the top.Youwillalwaysstartyourthreadfrom12o’clock.

If youwanted to create a gentle slope in thebaseof thedrop, takeyour secondthreadto6o’clock,gounder,thenheadto3o’clock

At 3 o’clock, take your thread over and head to the coil slot to the LEFT of 6o’clock,justlikewhatwedidwithmakingthebackground

Keep heading in a clock-wise direction until you reach 6 o’clock, where you’llheadbackto12o’clockandtieanotherslip-knot

Addanotherthinfilmofnailpolishandletitdry

Repeatthedesignonthesecondearring

Tomounttheearringstakeyourpre-madehook-and-coilearringmount,withyourroundnosedpliergentlyeasethejump-ringatthebottomtotheside

Threadyourtear-droploopthroughthejumpring

Easethejump-ringbackinplaceandyou’redone!

Chapter5–Howtosellyourearrings

Ifearringdesignistobecomeanewincomestreamforyourcraftsmanship,thenyouneedtoknowthemostcost-effectivewaystopromoteandsellyourearrings.

30.Knowwheretosellandpromoteyourproducts

Therearelotsoftraditional,andnon-traditional,placestopromoteandsellyourproducts.

Website-Aperfectplacetoshowcaseandpromoteyourdesigns.Agoodwebsitewill let you add images, descriptions and images easily, but this is not themostaffordableoption.

Onlineshoppingsites-Thisisagreatanchor-pointforthosewhoarestartingoutor are creating earrings as a side-project.Many of these sites will take a smallcommissionfromthesaleofyourproduct.

Socialmedia-Alovelywaytopromoteyourproductscost-effectivelyFacebook,PinterestandInstagramareallviableoptionstogetpeopleinterestedinyourbrandand product. User-friendly, these sites will often let you link to your onlineshoppingportals(orletyouleaveyourcontactdetails)soyoucanpromoteandsellyouritemsfarandwide.

Markets-Marketsarestillamassivelypopularoptionforjewellers.Whilenotthemostaffordableoption, ifyoudoyour researchandfindanotherstallholderwithcomplementary items (e.g. beauty products, fashion items) youmight be able tosplitthecostsofastallandsharethespace.

Shopcross-promotion -Thereare lotsof formal andbridal-wearboutiques thatwillletjewellerydesignershireorutilisecabinetspacetodisplaygoods.Thisisagreatwaytoshowcasebeautifulstylesandpromoteabespokeservice.

Privatelabel-Ifbuildingabrandisnotnecessarilyyourplan,youcanstillearnanincomefromyourdesignskillsandworkmanshipbysecuringacontractwithanexistingaccessorycompany.Lotsof companieswill engageartists todesignandcreatelooks,sopresentingaportfolioofdifferentworksisamustforthischannel.

Jewelleryparties-LikeyourTupperwareparties,thisisaterrificinformalwaytoshowcaseyour jewellery toyour interested targetdemographic.Parties involveahostwhowill organise drinks and snacks in return for freebies fromyour store.The parties usually involve some casual chatter before the jewellery isdemonstrated.Partiesaremostsuccessfulwhenthereisasalespromotioninvolvedandavarietyofpaymentoptionsavailable(cash,banktransfer,PayPal).

31.Howtopresentyourearringsforsale

Abeautifuldesignmadewithexpertcraftsmanshipwillamounttonothingiftheearringsarenotdisplayedwell.

While cost-effectiveness is important, purchaserswill bemore inclined to pay a dearerpriceifthepiecesaredisplayedfittingly:

Photographs-Ifyouaretakingthephotosyourself,makesureyouhaveahigh-definitioncamera, extra lighting sources andagoodearringmount that suits theproduct’s colour and shape.Thereare lotsofonline resources thatwillgiveyouinstructionsonhowtosetupagoodphoto,butifyouareusingamodelmakesurethat themodel is wearing heavier than usual natural-colouredmakeup and theirhairispleasantlycolouredandstyled.

In-shoppromotions -Plain clearorwhite earringmounts tend toworkbest forcabinetdisplaysofearrings.Mostcabinetswillbefittedwithpowerfullighting,soacolouredmountmaymakethedisplayseemclutteredanddusty.

Marketdisplays-Mostjewellerstendtousevelvetpin-boardsinblackornavytodisplay their productsAs you are reliant upon natural lighting sources, the darkbackgroundswillmakeyourearringdesignsstandout,butyoumustbecarefultoresisttheneedtocluttertheboards.Makesureyoubuymorethanenoughboardsandarrange theboards in styles (drop, stud, chandelier).Arrange theearrings inneatrowsandcolumns,andtrytoonlyhaveoneofeachstyleondisplay.Postingsignsaroundyourdisplaypromotingyourcustomdesigningabilitiesandrangeofcolourswillencouragepurchaserstospendmoretimebrowsing.

32.Wrappingandpresentingyourearringsasgifts

Asure-firewaytogetpeopleexcitedabouttheirnewpurchaseorgiftistomakesuretheyarepresentedingoodqualitymaterials.

Therearelotsofopportunitiestopurchaseorcreatepresentationboxes;herearejustafewfrommostexpensivetotheleastexpensive:

Clamshellboxes - Themost traditional kind of box, these are oftenmade fromleather, leatherette,polishedwoodorwrappedcardboardandfrequentlyfeatureavelveteen‘tongue’insideinwhichtomounttheearrings.

Shoebox - Simpler than the clamshell, the lid of this box will be severalmillimetreslargerthanthebasebox.Theseboxeswillusuallycontainacolouredfoaminsertfortheearringstobemounted.

Cardboardenvelope -Among themost cost-effective, these die-cut and scoredcardboard boxes are squeezed into shape and the ends folded down. This styleworks best when there is a card insert in which to mount the earrings, whichprotectstheearringsintransit.

Tulle bags - The easiest option, tulle or satin bags are perfect for fun orinexpensiveearringcombinations.Makesurethatthebagscomewithadrawstringclosesotheearringsdon’tescape.

Chapter6–Keepingearshealthy

Whilemany people have pierced ears, it is still highly possible forwearers to developirritationsandinfectionsfromjewellery.

33.Keepingyourclients’earshealthyandhappy

Makesurethatyouonlyusemetalposts,pinsandstudsthataresafestforsensitive skin. If a client develops a skin irritation and you suspect themountingistheproblem,taketheremainingmountingsbacktotheoriginalstorewithyourproofofpurchaseandgetareplacement.

Makesureyourearringsarenottooheavy,wearerswithfineskinmayfindheaviersetstendtopullorriptheirlobes.

Clean each finished product you create with antiseptic ear piercingaftercarespraybeforestorage.

Donotletcustomerstryontheearringsbeforepurchase.Instead,youcanbuyclearearringmountsthataprospectivepurchasercanusewhenlookinginamirror.

Spray the posts of purchased earrings with antiseptic ear piercing spraybeforewrapping.

Provideearringcareinstructionstoallclients,particularlythosewhohavepurchasedgluedstuds.

Provideyourprofessionalcontactdetailstoallpurchaserssoanyenquiriescanbeswiftlysolved.

Conclusion

Now thatyouhave seenhow togetyourself startedas a jeweller,youwill findearringdesignisanincrediblydiverseandrewardingcrafttogetinto!

From designs that complement a wearer’s facial structure through to power-crystalcombinationsthatarebelievedtocorrectimbalanceswithinthebody,thereissomuchtolearnanduseinearringdesign.

For thosewith business acumen, there are plenty of opportunities for new jewellers toutilisecost-effectivesolutionstobuildasteadystreamofincome.

We hope you enjoyed this handy guide, and wish you all the best in your jewellerycreations!

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