jason tilley paper 4

Money Spent on Advertising

….Through the roof?Yes

……Used to send positive a message?Barely

Voters have been exposed to a record breaking $2.4 billion in

political advertising this year. How much of this money; however, has

been spent sending a positive message? Only $2,400,000.

Do the Math!If only 2.4 million is being spent on getting a positive message across, that means positive advertising isn’t even putting a dent in the budget.Roughly, that is spending $10 on bashing one’s opponent for $1 one would spend on promoting themselves.

Over $2 billion dollars worth of mudslinging

• The previous slide shows how the people of

America, has a majority, agree with the fact that too much is being spent on advertising in the presidential campaign. The price of anything in today’s world has no other way to go but up. So, it’s not the fact that the money is being spent, it’s what the money is being spent on. Presidential candidates need to have a