jason steinberg experience

Jason SteinbergDigital Marketing & Communications312.860.2621

jsteinberg9000@gmail.com

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Digital marketing & communications expertise• 13 years digital experience• International management• Integrated media and channel planning• Strategic management• Executive consultation• Marketing program conceptualization, planning and

execution• Stakeholder management• Program budgeting• Resource scheduling• Team & vendor management• Campaign reporting and optimization• Partnership development• Client management

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AdvertisingMediaPublic

RelationsSearch

Social Media

Vice President, Director of Digital Strategy• Responsible for digital/social

media strategy for agency• New Business• Organic Growth• Key Accounts

• Established digital capabilities in:• Monitoring & Analytics• Digital Content• Community Management &

Engagement

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Digital Media Director• $90MM in digital investment

• Garnered awards including Best Financial Media Plan, Best Integrated Campaign and

• Social media lead for agency

• Lead contract negotiation across existing and new clients

• Significant new business wins

• Drove internal and external agency relationships

• Long term client strategy and development

• Drafting of positions on emerging media, new technology and strategic companies

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Global Account Director, APAC• Launched Australia.com

• Guided Tourism Australia’s global digital strategy and execution

• Led Aegis digital strategy on the winning pitch for the APAC Region of the Fox account

• Strategically aligned Media, Search and Production capabilities within Aegis Australia

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Digital Director, Australia• Grew digital revenue 85%

• Expanded team from 4 to 11 people

• Negotiated group rate positions with key media owners

• Re-structured digital fee structure

• Integrated digital capability into all agency business groups

• Responsible for quality and strategy of digital for the Australian region

Producer, Warner Bros. Online• Conceptualized, planned and executed

multi-million dollar, worldwide online marketing programs including Harry Potter and the Goblet of Fire and Harry Potter and the Prisoner of Azkaban

• Established documentation standards (Design, Schedule, Budget) for department

• Responsible for turning negative relationships with clients into loyal, repeat business

• Participated in various online promotions for Warner Bros. TV, Warner Bros. Home Video, and Warner Bros. Animations

Australia.com

• The home page for Australia - launched April, 2007

• 22 variations in 9 languages

• Brings together motivational imagery and national product and trade partners

• Primary call to action for all national advertising

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Value Proposition

Program Information

Country Specific

Messaging

Engagement: Photo

Gallery

Engagement: Quiz

Consideration:

Contest

Consideration:

Community Video

Consideration:

Community Experiences

Engagement: Downloads

Engagement: Aussie Bands

WOM: Aussie Mates

Engagement: Soundboard

Community: Message boards

Ambassadors: Friends

Consideration:

Community Shout Outs

Tourism Australia Global MySpace Profile

Goal: Generate interest in the new Working Holiday Visa program in the US, UK, Germany and France

Target: Recent university graduates

Tactics: Engaged, MySpace a global partner to develop a global hub to drive awareness, engagement, and consideration of Australia as a post graduation destination. Provide fans of Australia the means to evangelize their support to the community.

Results: Visa applications limits achieved for perior 3 months in advance. 6000+ Friends

Notes: First social media foray for Government of Australia entity: deemed a media success.

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Harry Potterand the Order of the Phoenixand the Prisoner of Azkabanand the Goblet of Fire

•Global website•Viral programs•Branded gaming•Digital media•Email•Communities•Outreach

Entertainment Warner Bros.Warner Bros. InternationalWB IndependentWB Television

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Other Notable Work

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