jason silberberg | nabthat | ceo | your digital consumer - understand the power of your website...

Jason Silberberg | NabThat | CEO | [email protected]

Your Digital Consumer -Understand the Power of Your

Website & Consumer ExperienceJason SilberbergCEO/Co-Founder

NabThat

BACKGROUND

Born & Raised in Los AngelesAutomotive Family

Technology Background


ModernConsumers


Value Privacy Do not like lead forms

Treat your website as an information

portal

Expect an experience that is consistent with

modern e-commerce

You are losing these buyers because they refuse to “pay”for information with their Name, Phone, and Email. They are

MODERN CONSUMERS


*JD Power


+TIME CONSUMING

+UNWANTED CALLS AND

EMAILS

+NEGOTIATION

PUSHY SALESPEOPLE


POWERLESS

EXPERIENCE


WHAT DO MODERN CONSUMERS WANT?

56% would like to see online deal building

45% would like anonymity until a deal is reached

2/3 car buyers much likely buy from a dealer who offers their preferred experience

*autotrader


OEM

3rd Party

Local Dealer


PERSONALIZED

EXPERIENCE


=EFFECIENCY

HELPFUL CONTACT + TRANSPARENCY

+ DICTATED COMMUNICATION



HELPFUL CONTACT

Provide Value and Detailed Information.Short and To The Point.

Don’t Ask. Tell.Listen.


TRANSPARENCY

Be Honest and Forthcoming.Give, give and give.

Detailed Info.Deliver.


DICTATED COMMUNICATION

Enable Actionable Interaction.Respond and then Engage.

Be the Receiver.Personal.

$21.2 BILLIONDealership ad spending 2014, second only to

retail


5,000Dealerships on avg. receive 5,000 visitors


3Consumer will visit 3 dealership sites



2%The average dealership monetizes only 2% of the total traffic going to

its site.


$295In 2014, digital ad spending topped

traditional, with $294 spend per new car sold.


YOUR DIGITAL DEALERSHIPSpending Money with Little Return

Quantity Does Not Equal Quality


YOUR WEBSITEMobile = 40% of your Traffic

1st Engagement is DigitalGoogle Rewards Mobile

104.72.563.2VS.

John Smith



MAKE CHANGESNot a Potential Lead a Customer

Test Your ExperienceFocus on Data

Personalize Not Automate


A | B

http://www.optimizely.com/


http://www.luckyorange.com/


TAKE OWNERSHIPYou Control Your Customers Experience!

CONTACT INFO

Full Name: Jason SilberbergCompany: NabThat, Inc.Job Title: CEO/Co-FounderEmail: [email protected]

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jason silberberg | nabthat | ceo | your digital consumer - understand the power of your website...

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