jason silberberg | nabthat | ceo | your digital consumer - understand the power of your website...
Post on 06-Jan-2018
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Jason Silberberg | NabThat | CEO | jason@nabthat.com
Your Digital Consumer -Understand the Power of Your
Website & Consumer ExperienceJason SilberbergCEO/Co-Founder
NabThat
BACKGROUND
Born & Raised in Los AngelesAutomotive Family
Technology Background
Jason Silberberg | NabThat | CEO | jason@nabthat.com
ModernConsumers
Jason Silberberg | NabThat | CEO | jason@nabthat.com
Value Privacy Do not like lead forms
Treat your website as an information
portal
Expect an experience that is consistent with
modern e-commerce
You are losing these buyers because they refuse to “pay”for information with their Name, Phone, and Email. They are
MODERN CONSUMERS
Jason Silberberg | NabThat | CEO | jason@nabthat.com
*JD Power
Jason Silberberg | NabThat | CEO | jason@nabthat.com
*JD Power
Jason Silberberg | NabThat | CEO | jason@nabthat.com
+TIME CONSUMING
+UNWANTED CALLS AND
EMAILS
+NEGOTIATION
PUSHY SALESPEOPLE
Jason Silberberg | NabThat | CEO | jason@nabthat.com
POWERLESS
EXPERIENCE
Jason Silberberg | NabThat | CEO | jason@nabthat.com
WHAT DO MODERN CONSUMERS WANT?
56% would like to see online deal building
45% would like anonymity until a deal is reached
2/3 car buyers much likely buy from a dealer who offers their preferred experience
*autotrader
Jason Silberberg | NabThat | CEO | jason@nabthat.com
OEM
3rd Party
Local Dealer
Jason Silberberg | NabThat | CEO | jason@nabthat.com
PERSONALIZED
EXPERIENCE
Jason Silberberg | NabThat | CEO | jason@nabthat.com
=EFFECIENCY
HELPFUL CONTACT + TRANSPARENCY
+ DICTATED COMMUNICATION
Jason Silberberg | NabThat | CEO | jason@nabthat.com
Jason Silberberg | NabThat | CEO | jason@nabthat.com
HELPFUL CONTACT
Provide Value and Detailed Information.Short and To The Point.
Don’t Ask. Tell.Listen.
Jason Silberberg | NabThat | CEO | jason@nabthat.com
TRANSPARENCY
Be Honest and Forthcoming.Give, give and give.
Detailed Info.Deliver.
Jason Silberberg | NabThat | CEO | jason@nabthat.com
DICTATED COMMUNICATION
Enable Actionable Interaction.Respond and then Engage.
Be the Receiver.Personal.
$21.2 BILLIONDealership ad spending 2014, second only to
retail
Jason Silberberg | NabThat | CEO | jason@nabthat.com
5,000Dealerships on avg. receive 5,000 visitors
Jason Silberberg | NabThat | CEO | jason@nabthat.com
3Consumer will visit 3 dealership sites
Jason Silberberg | NabThat | CEO | jason@nabthat.com
Jason Silberberg | NabThat | CEO | jason@nabthat.com
2%The average dealership monetizes only 2% of the total traffic going to
its site.
Jason Silberberg | NabThat | CEO | jason@nabthat.com
$295In 2014, digital ad spending topped
traditional, with $294 spend per new car sold.
Jason Silberberg | NabThat | CEO | jason@nabthat.com
YOUR DIGITAL DEALERSHIPSpending Money with Little Return
Quantity Does Not Equal Quality
Jason Silberberg | NabThat | CEO | jason@nabthat.com
YOUR WEBSITEMobile = 40% of your Traffic
1st Engagement is DigitalGoogle Rewards Mobile
104.72.563.2VS.
John Smith
Jason Silberberg | NabThat | CEO | jason@nabthat.com
Jason Silberberg | NabThat | CEO | jason@nabthat.com
MAKE CHANGESNot a Potential Lead a Customer
Test Your ExperienceFocus on Data
Personalize Not Automate
Jason Silberberg | NabThat | CEO | jason@nabthat.com
Jason Silberberg | NabThat | CEO | jason@nabthat.com
TAKE OWNERSHIPYou Control Your Customers Experience!
CONTACT INFO
Full Name: Jason SilberbergCompany: NabThat, Inc.Job Title: CEO/Co-FounderEmail: jason@nabthat.com
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