jack oxfordshire brand presentation

THE BRAND

THE BIG NUMBER

107,000* Listeners Per Week

*RAJAR/IPSOS/MORI Q4 2013 15+

JACK FM- PLAYING WHAT WE WANT!

Pop and rock from the 60’s to Now Broadcasting across the whole of Oxfordshire Cheeky, Local and we give a Sh*t! We have ripped up the rule book and we’re playing what we want Most nominated local commercial radio station in the country… and modest too!

WHERE?

JACK FM- THE BORING BIT 86,000* people a week hear us And they listen for 5.3* hours per person Which equals 457,000* 1 in 6 people in Oxfordshire listened to JACK fm in the past week We’re on Digital radio across Oxfordshire too Targeting 35+ we call them our JACKaholics…

*RAJAR/IPSOS/MORI Q4 2013 15+

Who Are Our JACKaholics?…

48% Male 52% Female 69% ABC1 79% Main shoppers 32% Main shoppers with kids

JACK 2 – PLAYING WHAT YOU WANT!

JACKS rebel cousin All the balls of JACK… in a onesie Terrorising DAB across Oxfordshire 30,000* people a week hear us 81% Female and 70% main shoppers Trail blazing with our “Control the Music Technology” playing what YOU want!

*RAJAR/IPSOS/MORI Q4 2013 15+

GEEKS AND PROUD! 106 JACKfm*

Visits: 73,514 Unique Visits: 45,260 Page Views: 144,496 Facebook Likes :10,053 Twitter Followers:12,000 JACK 2*

Visits: 12,629 Unique Visits: 7,641 Page Views: 23,670 Facebook Likes: 1,298 Twitter Followers: 4,349

*25/10 – 25/11 2013

THE CLIENTS

KEY CLIENTS

Business Case Study: Oxford Audio Consultants

13 week campaign from December- March We play a classic album with no advert breaks from start to finish Every Wednesday and Thursday evenings at 9pm Pre promoted using 40” trails throughout the week Our first piece of Branded Content created specifically for the clients needs

Business Case Study: Oxford Audio Consultants Homepage:

Programme page:

Business Case Study: Ice Energy 20 week Sponsorship Campaign Custom made tags featuring the sponsor Sponsorship runs on both JACKfm and JACK 2 reaching a total of 99,000 people a week

Business Case Study: Hartwell Ford

4 month sponsorship campaign Main sponsors of JACK’s Morning Glory live broadcast 6am-9am Monday to Friday Broadcast on JACK FM and JACK 2 Constant tags throughout show Promotional trails played throughout the day

Business Case Study: Nolan Oils

12 week Campaign A ski and snow report featuring the greatest snowfalls around the globe – provides facts and figures Played with an audio tag mentioning sponsor at the start of each report Broadcast sporadically 5 times a day On both JACK fm and JACK 2

OUR EARS ARE BURNING!

“I’ve been meaning to say a big ‘thanks’

for sorting out the new contract, and

also, for all of your help in general… you

make my radio involvement so much

easier! Like all companies, we’ve had to

tighten our belt and watch our pennies.

However, we’ve really bought into Jack

presence over the past couple of years

and would have been reluctant to jump

ship. You've managed to keep us on

board for another 12 months”.

Paul McDonagh –Director ASM Auto Recycling

“Since we started

sponsoring the

Sunday Roast show

on JACKfm we have

seen a 25% increase

in our Sunday lunch

covers”

Paul Watson ,

General Manager

Malmaison Oxford

THE OPPORTUNITIES

BLUE SKY THINKING- OUR OPPORTUNITIES

Airtime

Sponsorships

Promotions

Branded Content

JACK Shop

Restaurant of the week

Digital Opportunities

Podcasts