jack oxfordshire brand presentation
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JACK Oxfordshire brand presentationTRANSCRIPT
THE BRAND
THE BIG NUMBER
107,000* Listeners Per Week
*RAJAR/IPSOS/MORI Q4 2013 15+
JACK FM- PLAYING WHAT WE WANT!
Pop and rock from the 60’s to Now Broadcasting across the whole of Oxfordshire Cheeky, Local and we give a Sh*t! We have ripped up the rule book and we’re playing what we want Most nominated local commercial radio station in the country… and modest too!
WHERE?
JACK FM- THE BORING BIT 86,000* people a week hear us And they listen for 5.3* hours per person Which equals 457,000* 1 in 6 people in Oxfordshire listened to JACK fm in the past week We’re on Digital radio across Oxfordshire too Targeting 35+ we call them our JACKaholics…
*RAJAR/IPSOS/MORI Q4 2013 15+
Who Are Our JACKaholics?…
48% Male 52% Female 69% ABC1 79% Main shoppers 32% Main shoppers with kids
JACK 2 – PLAYING WHAT YOU WANT!
JACKS rebel cousin All the balls of JACK… in a onesie Terrorising DAB across Oxfordshire 30,000* people a week hear us 81% Female and 70% main shoppers Trail blazing with our “Control the Music Technology” playing what YOU want!
*RAJAR/IPSOS/MORI Q4 2013 15+
GEEKS AND PROUD! 106 JACKfm*
Visits: 73,514 Unique Visits: 45,260 Page Views: 144,496 Facebook Likes :10,053 Twitter Followers:12,000 JACK 2*
Visits: 12,629 Unique Visits: 7,641 Page Views: 23,670 Facebook Likes: 1,298 Twitter Followers: 4,349
*25/10 – 25/11 2013
THE CLIENTS
Business Case Study: Oxford Audio Consultants
13 week campaign from December- March We play a classic album with no advert breaks from start to finish Every Wednesday and Thursday evenings at 9pm Pre promoted using 40” trails throughout the week Our first piece of Branded Content created specifically for the clients needs
Business Case Study: Oxford Audio Consultants Homepage:
Programme page:
Business Case Study: Ice Energy 20 week Sponsorship Campaign Custom made tags featuring the sponsor Sponsorship runs on both JACKfm and JACK 2 reaching a total of 99,000 people a week
Business Case Study: Hartwell Ford
4 month sponsorship campaign Main sponsors of JACK’s Morning Glory live broadcast 6am-9am Monday to Friday Broadcast on JACK FM and JACK 2 Constant tags throughout show Promotional trails played throughout the day
Business Case Study: Nolan Oils
12 week Campaign A ski and snow report featuring the greatest snowfalls around the globe – provides facts and figures Played with an audio tag mentioning sponsor at the start of each report Broadcast sporadically 5 times a day On both JACK fm and JACK 2
OUR EARS ARE BURNING!
“I’ve been meaning to say a big ‘thanks’
for sorting out the new contract, and
also, for all of your help in general… you
make my radio involvement so much
easier! Like all companies, we’ve had to
tighten our belt and watch our pennies.
However, we’ve really bought into Jack
presence over the past couple of years
and would have been reluctant to jump
ship. You've managed to keep us on
board for another 12 months”.
Paul McDonagh –Director ASM Auto Recycling
“Since we started
sponsoring the
Sunday Roast show
on JACKfm we have
seen a 25% increase
in our Sunday lunch
covers”
Paul Watson ,
General Manager
Malmaison Oxford
THE OPPORTUNITIES
BLUE SKY THINKING- OUR OPPORTUNITIES
Airtime
Sponsorships
Promotions
Branded Content
JACK Shop
Restaurant of the week
Digital Opportunities
Podcasts