itouch repair - digital marketingres.cloudinary.com/general-assembly-profiles/image/... ·...

Digital MarketingBy Camila Manjarres

WHO ARE WE

Retail business located in the DMV area for over 10 years. It is now mainly focused on cell phone repair and it also offers a mix of

Retail Products Services

TARGET CUSTOMER

TINA PEREZThe overachiever

Age Occupation Status Location21 Student Single DC

Bio

Tina is a student at George Washington Universitywho is finishing her Bachelors degree inEconomics. She is very dedicated and focused onher studies and she is an intern at a multilateralorganization. She loves to stay connected and shegets very frustrated when her apple gadgetsmalfunction. She is motivated by price, convenienceand speed.

TARGET CUSTOMER

NICK SMITHThe successful business man

Age Occupation Status Location34 Entrepreneur Married Rockville, MD

BIO

Nick is business owner of a construction companywith 20 employees. He is married and has 2 kids.He is a very proactive and goal-oriented individualand he is currently expanding his company to otherstates with a new business partner. He needs to beconnected 24/7 to monitor the business and getsfrustrated when his monitoring tools fail. He ismotivated by comfort, quality and speed.

BrandAwareness

OBJECTIVE

632Likes

39Followers

307Followers

9Subscribers

DIGITAL PRESENCE

BRAND AWARENESS

Increase to 1,000 followers on FB and IG in 6 months.Increase social media reach and engagement by 20%

• Promoting the page by creating paid ad campaigns• Providing relevant content related to technology and our services in

the selected social media channels

KPIs

TACTICS

Tactic > Paid Ad Campaign

BRAND AWARENESS

PROMOTIONS PAID AD CAMPAIGN5,298Reached

3,9685,0471,756

ReachedBoosted post

Website Promotion

Page Promotion

7 daysAvg. Promotion Lenght

Tactic > Social Media Content

BRAND AWARENESSBEFORE

AFTER

Tactic > Social Media Content

BRAND AWARENESS

Facebook

BRAND AWARENESS

Instagram

BRAND AWARENESS

WebsiteTraffic

OBJECTIVE

Avg. Monthly Sessions

WEBSITE TRAFFIC

TRAFFIC OVERVIEW

KPIs

TACTIC

Increase by 13% organic website traffic

Improve SEO

37%

63%

2,188

Avg. MonthlyBudget CPC

Organic Vs Paid

$3,500

WEBSITE TRAFFIC

Tactic > SEO

HMTL Pages Analysis

60

5

4942

17

7

00

22

88

5158

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Tittle MetaDescription H1 H2OK above none

40% 95% 51% 58%

LeadConversion

OBJECTIVE

LEAD CONVERSION

DEMOGRAPHICS

KPIs

TACTIC

Increase returning visitors by 20%

Execute email marketing campaignImprove UX design on scheduling tool

Man54%

Woman46%

27%

33%

16%

13%

11% 18‐24

25‐34

35‐44

45‐54

55+

Gender Age

DC60%

MD9%

VA29%

Other2%

Location

New75%

Returning25%

Type

Tactic > Email Marketing

LEAD CONVERSION

CTA

9,000Current Email List

Tactic > UX Design

LEAD CONVERSIONAbility to pre-pay repair services when booking an appointment

Tactic > UX Design

LEAD CONVERSIONAbility to check repair status

Questions?