it must change: creating value in a network environment

Programs and Research

It must change:creating value in a network environment

Lorcan DempseyCSU Libraries Conference

Fort Collins

Library renaissance: perspectives for the digital age

24 October 2006

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Overview

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Regardless of these advances, many library websites continue to replicate the physical and functional organization of the traditional library.

Web-based access to services has evolved as a thin veneer over library technical infrastructures that were designed to support traditional library services.

As such, library websites are typically organized around library functions (interlibrary loan, circulation, reference) or existing information stores (the card catalog, print indexes).

The web came …

Krisellen Maloney

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The web came inside …

Then We can no longer expect people to come into the

library.

Now We can no longer expect people to come to the

library website.

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Structural changes in new environment …

… require …

… rethinking how we do things.

Thinking about uses Thinking about provision

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The web is inside?

netWorkflow … A web: multiple paths and interfaces … Disclosure vs discovery … Supporting asset management … The long tail …

Moving to the network level …

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Networkflow

Libraries serve research, learning and personal development.

The focus should be on how the network is changing research, learning and personal practices, and how libraries respond. Not on internal library operations and technologies.

People used to build their workflow around the library. Now the library needs to build its services around people’s workflow.

People have their own favorite tools, techniques and services.

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Gather – create - share

Raymond Yee

URL is currency

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Zotero

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University of Minnesotahttp://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps

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Database > website > workflow

Prefabricated (e.g. CMS)

Self assembled digital identity

Netvibes, onfolio, my yahoo, myspace, RSS aggregator, …

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Multiple paths and interfaces

No single site is the sole focus of a user’s attention

The network is the focus of attention.

The library needs to be in multiple places, ‘in the flow’.

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Google scholar

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Virginia Tech resolver

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‘2 clicks to full-text’ Integrate ‘find articles’

service with other services ‘Variety of pathways’ Metasearch appropriate

databases from course pages

Innovative Uses of Metasearch: Rethinking Metasearch for a Better User ExperienceDavid Lindahl & Jeff Suszczynski, U Rochester

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Webtops Course pages Course management

system Citation managers Social bookmarking

URL RSS OpenURL Remix: web services

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Disclosure and discovery

How do people discover materials of interest?

Search engines and other web resources Bibliographic/citation chaining Colleagues/Friends.

DEFF report: people turn to library to retrieve materials not to find them.

If ‘discovery’ is limited at the library, can we ‘disclose’ library resources in the places where discovery happens?

User expectations and requirements in relation to the hybrid library. http://www.deff.dk/content.aspx?itemguid={B8D2E65C-665F-48E7-A60B-5C10762F88E4}

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Chris Beckett http://www.scholinfo.com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective.html

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Supporting asset management …

Insitutional assets Creation to curation

Support for gather, create share

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OCLC adaptation of Liz Lyon

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‘Institutional repository’ Learning materials Data curation ePrints

Local history Institutional websites

(curricula, course calendars, annual reports, …)

Ingest and persistently manage websites of interest to courses, etc.

Materials cited in institutional papers

Special collections. Digital archives of faculty.

A growing archival perspective

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Provenance Evidential integrity Citability Versions

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Aggregate supply : aggregate demandLong tail

Library “Inventory”

20% head 80% long tail

Libraries aggregate supply at the local level…

“About the only places you could explore outside themainstream were the library and the comic book shop.”

Chris Anderson, “The Long Tail”

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URL is the currency of the web

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The long tail

Impact?

Systemwide efficiences

Aggregation of supply•Unified discovery•Low transaction costs

Aggregation of demand

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Libraries and the long tail dynamic

Aggregate supply?

1.7% of circulations are ILLs (60% of aggregate G5

collection owned by one library only)

Aggregate demand?

20% of collection accounted for 90% of use

(2 research libraries over ~4 years)

Each reader his/her book

Each book its reader

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Aggregate demand In the flow: syndicate data

and services to where people are

Google Worldcat Project into course

management systems Be downstream from

major web services Move to a higher level

E.g. Ohiolink

Aggregate supply Integrated discovery to

delivery of materials Integrated discovery Resolution ILL, POD, access to

circulation Speedy predictable

delivery

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Moving to the network level

In the lone houses and very small villageswhich are scattered about in so desert a country as the Highlands of Scotland, everyfarmer must be butcher, baker and brewerfor his own family.

Adam Smith

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Trajectory …

Then Cataloging & resource sharing A&I and e-Journals Collections

Now Create value for users in increasingly complex

environment More will move to shared network environment.

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Multilevel approach to …

Collections Shared offsite storage Aggregate and analyse digital

collections Institutional repository Digital storage and

preservation

Social and consumer environments Social networking services:

tagging, reviews, recommendations

Share mobilizing approaches Virtual reference

D2D Consolidated discovery Knowledge base Resolution - Service routing –

fulfillment

Business intelligence Synthesize and mobilize

shared usage data Recommendation,

management decisions Digitization and offsite

storage

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Insanity is doing more of what you are already doing and expecting a different result.

Newt Gingrich quoting Albert Einstein!

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The web is inside?

Networkflow

The long tail

Discovery to disclosure

A web: multiple paths

Moving to the network level

Supporting asset management