is your website all corn and no pop?

saffireevents

Cassie Roberts | Saffire Events

IS YOUR

WEBSITE ALL CORN & NO POP?

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NO NEED TO WRITE IT ALL DOWN

DON’T WORRY

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HISTORY

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EVENT PORTFOLIO Rodeo Austin

South Texas State Fair

Rodeo Belton/ 4th of July Celebration

Brazos Valley Fair

Heart O' Texas Fair & Rodeo

Amarillo Tri-State Fair

Fort Bend County Fair

Central Texas State Fair

Comal County Fair

Okeechobee County Fair

Amador County Fair

Chowchilla Fair

Palomino Fest

Lea County

Coors Cowboy Club

Washington County Fair

Texas State Forest Festival

American Royal

Colorado State Fair

Napa County Fair

Dodge City Round Up

Brazoria County Fair

San Angelo

Rogers County Fair

Greater Baton Rouge State Fair

Central States

Black Hills Stock Show/Rodeo

Los Fresnos

Twas the Lights

Reno Rodeo

Redding Rodeo

Northwest Washington Fair

Sikeston Rodeo

Delaware State Fair

Sangamon County Fair

East Texas

Park of East Texas

Laramie County Fair

Benton-Franklin Fair

Carroll County Fair

Pendleton Round-Up

Pony Express Days

Arizona National Livestock Show

Yolo County Fair

California Rodeo Salinas

Rio Grande Valley Livestock Show

Old Sorehead Trade Days

Cuero TurkeyFest

Fiesta San Antonio

Glenn County Fair

State Fair of Louisiana

Four States Fair

Montgomery County Fair

Agricultural Learning Center

Grant County Fair

North Texas State Fair

Rooftop Rodeo

West End Fair

Crabtree Amusements

Trinity Valley Exposition

Brackenridge Recreation Complex

Kitsap Rodeo Cowpokes

Refugio County Fair

Rockdale Fair & Rodeo

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SAFFIRE ASSOCIATION PARTNERS

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NINE We will discuss

parts of our program.

(Don’t panic!)

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AGENDA World domination through Google

Leading the horse to water

Hosting your own party

Going to other people’s parties

Marketing on the go

Taking the bull by the horns

The power of DIY

Measuring up

Keeping up with the Jones’/Kardashians

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GOOGLE DOMINATES Google has 65% share of the search engine market

Goal: Improve your SEO Most important – links in to your site

Chambers of Commerce, Convention & Visitors Bureaus, etc.

Industry organizations

Also important – your own site

Title – important for Google and customers!

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SEARCH ENGINE DESCRIPTION

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AGENDA World domination through Google

Leading the horse to water

Hosting your own party

Going to other people’s parties

Marketing on the go

Taking the bull by the horns

The power of DIY

Measuring up

Keeping up with the Jones’/Kardashians

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LEAD YOUR HORSES YOUR WEBSITE MUST BE:

Attractive Professional

Well-organized

Not overwhelming Like a resume, the homepage should get the interview, not the job

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RODEO HOUSTON Of customers surveyed during an exit survey, OVER 50% reported that they went to the website to find

out information about the event

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THE BAD

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THE UGLY

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TO USERS:

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CONSIDER BIG BRANDS.

STILL LIKE YOUR LINKS?

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JOHNNY BE GOOD

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USE PHOTOS They can make all the difference in the

world for your homepage.

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DON’T BELIEVE ME?

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AGENDA World domination through Google

Leading the horse to water

Hosting your own party

Going to other people’s parties

Marketing on the go

Taking the bull by the horns

The power of DIY

Measuring up

Keeping up with the Jones’/Kardashians

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PARTY ANIMAL Make sure your website has the BEST info about your

event on the internet

Make it interactive and fun! eCommerce is the “ultimate interactivity”

But-don’t ask them to get married before your first date!

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HOSTING YOUR OWN PARTY Information about your events is most crucial

Categorize Events Don’t just give an event list!

Allow sorting, searching, filtering, and interacting

Photos – yours and from customers

Allow them to “fan” your event, save to a custom calendar or Outlook

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AGENDA World domination through Google

Leading the horse to water

Hosting your own party

Going to other people’s parties

Marketing on the go

Taking the bull by the horns

The power of DIY

Measuring up

Keeping up with the Jones’/Kardashians

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THE SOCIAL SCENE Reach people where they already are

Promote your social media prominently

(This means on EVERY page of your site!)

Remember: You do not own Facebook!

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3% Only

of newsfeed posts are from businesses

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ADVERTISE If you’re going to post on Facebook

to get your message out.

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KING is

of social media.

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AGENDA World domination through Google

Leading the horse to water

Hosting your own party

Going to other people’s parties

Marketing on the go

Taking the bull by the horns

The power of DIY

Measuring up

Keeping up with the Jones’/Kardashians

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MOBILE Do you feel

good about your

Strategy?

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MOBILE

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IMPORTANT FOR SANITY

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Really Old Days

Fairly Old Days

Now

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SOFA MAXIMIZE

the

saffireevents APP OR MOBILE SITE?

saffireevents APP OR MOBILE SITE?

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IMPORTANCE FOR REVENUE Customers increasingly use mobile search to shop.

95% of all mobile searches are for local products and services.

61% of all local searches result in a purchase.

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1 2 $$$ Local Mobile Mobile

SEARCH PURCHASE SUCCESS

+ =

THE ONE-TWO PUNCH

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AGENDA World domination through Google

Leading the horse to water

Hosting your own party

Going to other people’s parties

Marketing on the go

Taking the bull by the horns

The power of DIY

Measuring up

Keeping up with the Jones’/Kardashians

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SELL How many of you

online?

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WHY DO ECOMMERCE?

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ECOMMERCE=INSURANCE POLICY

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ECOMMERCE Customers expect ecommerce

67% of people aged 35-75 want the convenience of buying online

People can spread out costs

Redemption will not be 100% Especially good for things like carnival tokens

Even with a discount, you’ll make more

Offer free shipping

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ECOMMERCE=INCREMENTAL REVENUE

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HOW TO SELL MORE NOW

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MAKE TIX EASY TO FIND

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MAKE TIX EASY TO FIND

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INTEGRATED DESIGN & FEWER CLICKS

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IT’S NO BULL: EMAIL Get in the loop through email

Include the signup on your homepage and every page

Start collecting addresses before you know what to do with them

Events are the perfect email marketing excuse

It’s immediate

It’s cheap

It’s effective

Make sure your email is branded

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AGENDA World domination through Google

Leading the horse to water

Hosting your own party

Going to other people’s parties

Marketing on the go

Taking the bull by the horns

The power of DIY

Measuring up

Keeping up with the Jones’/Kardashians

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THE POWER OF DIY When working with companies like Nike, Dodge, Intel, etc., we

took content management for granted

We have found the event industry to be so different

Take control.

saffireevents MANAGE YOUR OWN CONTENT

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ASK FOR WYSIWYGS

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WORDPRESS MAY WORK!

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AGENDA World domination through Google

Leading the horse to water

Hosting your own party

Going to other people’s parties

Marketing on the go

Taking the bull by the horns

The power of DIY

Measuring up

Keeping up with the Jones’/Kardashians

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GOOGLE ANALYTICS

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SEE IT GRAPHICALLY

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FOUR THINGS TO WATCH

site visits

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SITE VISITS

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SITE VISITS

• Improve SEO and/or online marketing of your site

low site

visits?

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FOUR THINGS TO WATCH

bounce rate

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BOUNCE RATE

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BOUNCE RATE

• Improve your homepage –layout, images, navigation, etc.

• 40-50% is average.

high bounce rate?

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FOUR THINGS TO WATCH

actions/ conversion

rate

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CONVERSION RATE

(Number of people who take action ÷

Number of site visitors)

* 100 to convert to %

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CONVERSION RATE

• Make your website more compelling (good rate: 2%)

Not enough action/

conversions?

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BEST FOR ECOMMERCE TRACKING

• Put a snippet of GA code in your cart that tracks purchases

• If you sell online, you MUST put this code on your site.

• If you have 3rd party shopping cart (e.g., ExtremeTix), you should insist they put it on your shopping cart pages.

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FOUR THINGS TO WATCH

time on site

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TIME ON SITE

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TIME ON SITE

• Add interactivity and other “stickiness”

• Votes, music, social, etc.

low time on

site

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AGENDA World domination through Google

Leading the horse to water

Hosting your own party

Going to other people’s parties

Marketing on the go

Taking the bull by the horns

The power of DIY

Measuring up

Keeping up with the Jones’/Kardashians

saffireevents KEEPING UP WITH THE JONES’/KARDASHIANS

Your site MUST appeal to your audience

When people come to your site, they generally aren’t comparing you to other event sites

They are comparing you to other sites they visit that day

Compare yourself to other event types like sports and movies

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CASSIE ROBERTS cassie@saffireevents.com

www.saffireevents.com

@SaffireEvents