is print media dying?

Is Print Really Dying?Facts, Figures and Findings (based in US)

Top 10 Daily Newspapers

• Wall Street Journal• USA Today• New York Times• New York Daily News• Los Angeles Times• San Jose Mercury News• New York Post• Washington Post• Chicago Tribune• Dallas Morning News

The Numbers

2001 2003 2005 2007 2009 20111320

1340

1360

1380

1400

1420

1440

1460

1480

No. of daily newspapers in US (2001 – 2011)

Newspapers

According to Pew Research Centre, only 33% of consumers would miss their local newspaper if it closed.

Money Matters

Digita

l

Loca

l TV

Cable

Newsp

aper

s

Mag

azin

es

-15

-10

-5

0

5

10

15

20 16.6

10.1

5.4

-5.9

-10.4

Change in Ad Revenues (2011 – 2012) [%]

Revenue

Graying of Readership

18-24 25-29 30-39 40-49 50-64 65 Plus

0

10

20

30

40

50

60

610 12

16

30

48

Newspaper Readership By Age in 2013 (%)

Readership

Over the years

2002 2004 2006 2008 20100

10

20

30

40

50

60

70 6360 59

5449 49

Readership over the years (%)

Readership

Readership by Education

2005 2006 2007 2008 2009 2010 20110

10

20

30

40

50

60

70

80

High schoolGraduatePost graduate

Far and wide

2001 2003 2005 2007 2009 2011

0

10,000

20,000

30,000

40,000

50,000

60,000 55,578 55,18553,345

50,742

45,65344,421

Circulation of newspapers by year (000)

Circulation

Findings

While ad revenues and investment in the print media depict a steady deadline, the circulation of newspapers is still not at a dangerous low.

Proponents of print media claim that print isn’t dying, it’s evolving.

Nonetheless, an increasing number of print readers continue to be older than 45 years old while people in the 18-24 age category prefer to consume news digitally.

References

Pew Research Centre [www.pewresearch.org]

State of the Media [www.stateofthemedia.org]

Riffat RashidBSMS 6BMultimedia Journalism