ireland.com

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Hotel Website Marketing Conference Nov ‘09

Quick Numbers

Over 500,000 Monthly Unique Visitors

Internationally

Domestically

Partners

We bring together the country’s biggest providers of tourism, entertainment and local business listings;

Our aim is to enable our users to stay up to date with what’s happening in Ireland and to help them organise their leisure time

What we’ve learnt

Our hotel bookers usually follow two distinct journeys;

Committed- users are there to book accommodation and use the site to compare

location, price and facilities

Inspired- users are searching for information on events / festivals / activities and

proceed to book a hotel when prompted with an “appealing and easy” option

Focusing on inspiring

As a media publisher – content is our advantage and somewhere we can add value to the chain

There is a perceived gap for the domestic audience in being made aware of the more niche events around the country

Integrating Inspiration & Action

We are prompting users with offers and pre-empting the location of our

hotel options via technology

This improved our conversion to sale 5 fold on these pages

Integrating Inspiration & Action

Incorporate our hotels into the maps of the event to

promote awareness and consideration

Integrating Inspiration & Action

We are using competitions to drive

inspiration

Bookings are on average 20% up

when we have a hotel competition running

Our 2010 Plans

Give the country a platform to list their own events (for free)

Utilise this platform to promote events happening within your hotels and in the

local community

2010 Plans

Create feeds of local entertainment and event listings for hotels to use within their own websites (for free)

Include as a widget on your site or have your own

“Local Events” page

We are looking for partners to trial this in

early 2010

Our 2010 Plans

Promote an event guide both offline and online integrated ticketing, transport & accommodation data online

Kieran Harte – ireland.com

Commercial Operations Director

m) +353 8604 76112

e) kharte@digitalworx.ie

Contacts & Enquiries