Northern

Europe

Scaling New Heights — Monday, 30th November 2015

Aileen Hickey Marketing Manager, The Nordics

Tourism Ireland

Marketing Manager, The Netherlands

Tourism Ireland

Karen van der Horst

71MM

Outbound

trips

474K

visitors to

Ireland in

2014

Nordics

+10%

(CSO, Jan-Oct 2015)

BeNeLux

+ 12%

(CSO, Jan-Oct 2015)

Vimeo link: https://vimeo.com/148358513

Password: TourismIreland

European

Markets

Flights/

week

Weekly

seats

Netherlands 93 16,248

Nordics 44 6,897

Belgium 39 7,131

Nordics

Strong capacity in

2015 sustained 2016

Capacity

+60%

Netherlands

Belgium

capacity +16%

28 Extra Flights

per week

AMS-DUB

160,000

referrals 247 referrals from a single ezine

3,000 referrals

B&B Ireland

800+ Industry Engagements

€8.24MM Publicity

162k Facebook

Fans

333k web visits

Focus resources

Brand Consumer Engagement

Collaboration

Target our best

prospects

Make Ireland

Compelling

Telling Stories

Working with

partners

Target Culturally Curious

Nordic avg daily spend

is +75% than other Europeans

460K

registered Sweden

golfers travel in off season

30% of Northern European travel off season

50% of Dutch travel through by

car

47% of Dutch

visitors are repeat visitors

2040 International Association Conference HQ’ed in Belgium

Key themes

Key events

Total reach on

Facebook

165,000 Increased

booking from

NL by 25%

6,552 Reach

Co-op Trade

Fam Trips

Meitheal Co-op

carriers

Workshops in Amsterdam

and Copenhagen

Business Tourism

Workshops

Only 54%

of Northern European

visitors take their main

holidays in the summer

3.9

holidays a year

taken by average

Northern European

Jan Feb March April May June July August Sept Oct Nov Dec

60%

of Northern European

visitors book in first 3

months of the year

Opportunity

to extend the

season

Best time to

put in your

early bird

offers

Opportunity

for repeat

visit

St Patrick

day

City breaks/

Shortbreak

Search, Social media & Content Marketing

Publicity and TV programming

Distribution and brochures

Ireland.com & Database Marketing

Ierland

workshop

Tradfest/

NYF

Great Coastal Routes –

Wild Atlantic Way &

Causeway Coast Ireland’s Ancient East

Carrier promotion Carrier promotion

Tour Operator/OTA

joint promotion

Tour operator/ OTA

joint promotion

Carrier promotion

Golf promotion

Jan Feb March April May June July August Sept Oct Nov Dec

Nordic

workshop

Industry Opportunities

2016

Social Media

Offers

Newsletters

Publicity and TV

programming Ireland.com

In-Market Events

Joint promotions

800 + Industry

Opportunities from Northern

Europe

www.tourismireland.com/industryopportunities

Thank

You.

Questions

& Answers