iperceptions #pseweb presentation - customer feedback is a no brainer in a "digital-first"...

VOICE OF THE CUSTOMERIN A “DIGITAL-FIRST" WORLD

Duff Anderson, SVP & Co-Founder, iPerceptions

iPerceptions.com @duff_anderson #PSEWEB

Duff AndersonSVP & Co-Founder iPerceptionsduff@iperceptions.com

HELPING BRANDS AND ORGANIZATIONS BE CUSTOMER-CENTRIC

iPerceptions.com @duff_anderson #PSEWEB

ARE YOU IN THE DARK?

THE AGE OF THE EMPOWERED CUSTOMER

iPerceptions.com duff@iperceptions.com #PSEWEB

A DIVERSE ONLINE AUDIENCE

iPerceptions.com @duff_anderson #PSEWEB

DEFAULT IS TO TURN TO WEB ANALYTICS

It [web analytics] cannot, no matter how much you torture the data, tell you Why something happened.

Avinash Kaushik, bestselling author Digital marketing evangelist @ Google

iPerceptions.com @duff_anderson #PSEWEB

BEHAVIORTHE WHAT

INTENTTHE WHY

WEB ANALYTICS HAS A BLIND SPOT

iPerceptions.com @duff_anderson #PSEWEB

REAL CUSTOMERS IN REAL SITUATIONS

iPerceptions.com @duff_anderson #PSEWEB

Voice of Customer

DigitalAnalytics

THE CUSTOMER EXPERIENCE

Marketing Technologies

www.iperceptions.com

iPerceptions is disrupting the industry. We have taken the value of customer experience research out of the past and put it in real-time to offer personalized experiences to individual customers.

REAL-TIME

REPORTING

WHAT HAPPENED?

DIAGNOSTIC

RESEARCH / MEASUREACTIVE RESEARCH

EVOLVING RESEARCH | FROM DIAGNOSTIC TO REAL-TIME

BUSINESS PROCESS / ACTION

ACTIVE RECOGNITION

MONITORING

WHAT IS HAPPENING?

REAL-TIME

REPORTING

WHAT HAPPENED?

DIAGNOSTIC

RESEARCH / MEASUREACTIVE RESEARCH

EVOLVING RESEARCH | FROM DIAGNOSTIC TO REAL-TIME

BUSINESS PROCESS / ACTION

ACTIVE RECOGNITION

ANALYSIS

WHY DID IT HAPPEN?MONITORING

WHAT IS HAPPENING?

REAL-TIME

REPORTING

WHAT HAPPENED?

DIAGNOSTIC

RESEARCH / MEASUREACTIVE RESEARCH

EVOLVING RESEARCH | FROM DIAGNOSTIC TO REAL-TIME

BUSINESS PROCESS / ACTION

ACTIVE RECOGNITION

VOICE OF THE CUSTOMER IS AN ESSENTIAL PART OF A RESPONSIVE REDESIGN

iPerceptions.com @duff_anderson #PSEWEB

ANALYSIS

WHY DID IT HAPPEN?MONITORING

WHAT IS HAPPENING?

PREDICTION

WHAT WILL MOST LIKELY HAPPEN?

REAL-TIME

REPORTING

WHAT HAPPENED?

DIAGNOSTIC

RESEARCH / MEASUREACTIVE RESEARCH

EVOLVING RESEARCH | FROM DIAGNOSTIC TO REAL-TIME

BUSINESS PROCESS / ACTION

ACTIVE RECOGNITION

RECOGNITION

AS IT HAPPENS

ANALYSIS

WHY DID IT HAPPEN?MONITORING

WHAT IS HAPPENING?

PREDICTION

WHAT COULD HAPPEN?

REAL-TIME

REPORTING

WHAT HAPPENED?

DIAGNOSTIC

RESEARCH / MEASUREACTIVE RESEARCH

EVOLVING RESEARCH | FROM DIAGNOSTIC TO REAL-TIME

BUSINESS PROCESS / ACTION

ACTIVE RECOGNITION

AUTOMATION

ACT ON WHATIS HAPPENING

RECOGNITION

AS IT HAPPENS

ANALYSIS

WHY DID IT HAPPEN?MONITORING

WHAT IS HAPPENING?

PREDICTION

WHAT COULD HAPPEN?

REAL-TIME

REPORTING

WHAT HAPPENED?

DIAGNOSTIC

RESEARCH / MEASUREACTIVE RESEARCH

EVOLVING RESEARCH | FROM DIAGNOSTIC TO REAL-TIME

BUSINESS PROCESS / ACTION

ACTIVE RECOGNITION

VOICE OF THE CUSTOMER CAN HELP YOU OPTIMIZE PERSONALIZATION

iPerceptions.com @duff_anderson #PSEWEB

VOICE OF THE CUSTOMER INCREASES THE EFFECTIVENESS OF RETARGETING

iPerceptions.com @duff_anderson #PSEWEB

VOICE OF THE CUSTOMER IS NO BRAINER IN A “DIGITAL-FIRST” WORLD

DON’T BE LEFT IN THE DARK!

SIGN UP TODAY !

iPerceptions.com @duff_anderson #PSEWEB

customercentricmarketer.com

www.iperceptions.com |