ip: today's most valued asset is least understood

Intellectual Property: Today’s Most Valued Asset

is Least Understood

Lewis Lee Lee & Hayes, PLLC / Co-Founder & Partner

IP Street, Inc. / Founder & President

1970 Present

S&P 500

Intangible

Tangible

S&P 500

Intangible Tangible

Why is it important?

Intellectual property as an asset class is one of the strongest pillars supporting

the US economy. Today, more than 80% of the value of the S&P 500 is

attributed to intangible assets, of which IP comprises a significant portion.

Innovation is at the core of what we do

at Xerox. I think most chief executives

would say that, and if you don't, you

shouldn't be a CEO."

– Ursula Burns, CEO of Xerox

@ CEO Forum |CES 2012

“

What is an idea worth? In our global knowledge economy, creativity and

ideation are the drivers of corporate prosperity.

Pioneering companies thrive in this environment and

corporate wealth is predominantly attributable to

intangible assets, over tangible ones.

Having an idea is not enough.

Innovation alone is not enough.

The secret formula is INNOVATION + PROTECTION = PROSPERITY

Observation 1: Rise of IP is Changing Business Practices

Rise of IP

is changing

business

practices Rethink M& A opportunities

Rethink product

development strategies

Rethink role of IP in businesses

Rethink

value creation

Observation 2: Portfolio Strategy and

Management is Evolving Rapidly

Portfolio

strategy and

management is

evolving rapidly …to “Intelligent Portfolios”

From traditional, linear and organic…

…to maximizing asset value

creation

…to IP strategy

that promotes

core business

strategy

This presentation will answer the

following questions:

How has the importance of “intangible assets”

versus “tangible assets” shifted in the last ten

years?

How is IP valued in today’s global

economy? How is the market awarding

protected innovation?

What are the biggest faults our current

financial and business professionals are making

when dealing with IP?

What is the value of an idea? How can I

achieve priceless with my innovative thinking?

What holistic practices can a company make to approach their IP in

this way?

Who is Lewis Lee? Serial entrepreneur

Engineer

Renowned patent attorney

Father

Disruptive thinker

Inventor

IP guru

Thank you