ioustinos sarris

Ioustinos Sarris

Drop in the ocean

We forget

No time

1B = 2,000,000minutes per day

workdays per day

empowers good actions

using game mechanicsto motivate people

3 missionsto choose from

Recycle 5 cansat the nearest recycling point

Donate those shoes you are never going

to wear again

2d3h 5d

Lower your thermostat by 1

degree and maybe wear a

sweater

25 45 160

Recycle 5 cansat the nearest recycling point

Donate those shoes you are never going

to wear again

2d3h 5dLearn more

Verify

Verify Challenge&Collaborate

Verify Get rewarded

Challenge&Collaborate

Points & Rewards

> Social Status of how “good” you are

> Community projects> Gifts and discounts

> Donations

Games for changing behavior?

25M

29M

4M

$38M

$85M

$12M

Learn Languages

Staying Fit

Recycle more

Doing good

25M

29M

4M

$38M

$85M

$12M

Learn Languages

Staying Fit

Recycle more

There is a business case!

EmptySlot

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EmptySlot

EmptySlot

EmptySlotMunicipalities

NGOs

Businesses

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EmptySlot

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Bring your old shoes to Nike and we will take care

of them

5d

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EmptySlot

EmptySlot

Recycle cans at designated places

5d

EmptySlot

EmptySlot

EmptySlot

Bring your old phones at our

store

EmptySlot

EmptySlot

EmptySlot

Shop with a canvas bag

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Use public transportaion

Reusables - % per ton

Referrals - € per user

Municipalities - € flat

fee

Brands - € per

campaign

Material

Walk-ins

Waste

Reduction

Green

Branding

Material

Walk-ins

Waste

Reduction

Green

Branding

4t waste / year * 75€ for mngmt =300€ cost

we will reduce by 20% & we save them 60€

we charge 15€ per user

12 walk-ins at an average of 1€ = 12€

100€ produced * 40% recycled * 30% commission =

12€

Exposure to 12 campaigns for 1€ = 12€

17€ per user / year

User lifecycle = 4 months

City-by-cityapproach

Local Partners

Athens

Pilots

Amsterdam

For the next

9 months

€150k€40kSell 20 missions

Launch version 2.0

20k users

Launch in 3 cities in 2015

Cities

2015

2016

2017

3

8

15

50.000

160.000

375.000

€850.000

€2.720.000

€6.375.000

Team

Advisors

Startup ExperienceTech & ScalabilityData Analysis

Game DesignCreative

Sales

Business Sales Game design Recycling ops

founders@thecitygame.com

Thank you

Ioustinos Sarris