introduction to app publish by inmobi

Ujjwal Kabra4 April 2013

Introduction to InMobi App Publish

Simplifying App Distribution for Android Developers

About me• Joined InMobi in June 2009• In Bangalore• Engineering & Product• Involved with App Publish for the

last year

Agenda

‣ Why are Alternate App Stores important?

‣ Challenges in distributing through Alternate App Stores

‣ How App Publish Solves these challenges?

‣ Demo‣ Questions

Advanced users are looking at alternate

sources

Poor local / regional support

Not available on all devices

Why look beyond Google Play?

User mindshare - 800k apps competing for attention

Alternate App Stores… How Many?

5

200+ Android App

Stores!

Closed Doors – No direct developer programs

Complex Laws & Agreements

Increasing Efforts / Low ROI

What are the challenges in publishing to alternate app

stores?

Reporting & Settlements

How App

Publish

Works

What App Publish does

Android Apps(or widgets, wallpapers,

utilities)

App Publish – what we do for developers

Alternative App Channels(Independent, Operator, OEM)

Downloads

What App Publish does

Android Apps

The App Publish Difference

App Stores

NORMAL APPSUBMISSIONS PROCESS(different for each store)

Single platform lets you submit to multiple stores at the same

time

Marketing translations across all required

languages

Automated Image Manipulations to satisfy

100s of Image requirements

Single portal makes submission management easier

The b

est

part

is…

.. single dashboard to check reports & settlements

App Publish Demo

1. Intense competition in Google Play, App Publish changes this

2. FREE to use NO SDK and all downloads deliver a $ value to Developer

3. Global reach, access to over 300m Android users in over 150 other stores

4. Estimating over 1b downloads to target with reduce competition

4 Reasons for Developers to use App Publish

Questions?

Ujjwal KabraProduct Manager

ujjwal@inmobi.com

www.inmobi.com/app-publish

AppPublish-Support@inmobi.com

facebook.com/inmobi

twitter.com/inmobi

Thank you.