intro to social media for agritourism operators

Our Mission is to accelerate the success of creative

entrepreneurs and economies.Alice Loy, PhDAmy Slater, MBA

Tweet!

@createstartups@aliceloy

#agritourism#startups#newmexico

Social Media for Small Business  

PLATFORMSCONTENT

CONNECTIONS

Social Media for Small Business  • Developing content• Blogs• Platforms/Communities• Facebook• Twitter• Instagram• Pinterest• Social Media Management tools• Search Engine Optimization (SEO)

Marketing is a process 1.) Identifying likely customers2.) Reaching likely customers3.) Exchanging value4.) Delivering delight 5.) Repeat

Relationship Marketing• Emphasizes customer retention and satisfaction• Find, attract, win new clients • Nurture and retain customers• Reduce the costs of marketing and client service

Relationship MarketingSTEP 1 Websites/blogs

STEP 2 Search Engine OptimizationSTEP 3 Social Media

Platforms and Communities

Developing Content• You need relevant new content on a regular basis• New content will help generate steady traffic while attracting

repeat visitors

Developing ContentAlways be Ahead• Be ahead of yourself. If your posts aren’t time sensitive, then

schedule them out a week or two in advance.

Choose the days of the week you want to post

• Blogging cycles - Tuesday, Wednesday and Thursday are the best days of the week to have big, content rich posts go out.

• Friday link roundup day – Topics don’t warrant their own post, but are worth sharing.

Developing Content

Provide value

Expand people’s thinking on...

Quality is more important than quantity.

It’s hard to compete with an original content site.

Developing Content

www.sophisticatedgourmet.com/

Developing Content

Facebook

Facebook – What does it do?

• Builds relationships

• Brand exposure

Maximize Your Facebook Page

Fill Out Your Profile Make sure to fill out

your profile !

Post• Once daily • Attract new fans • Current fans engaged• Like your own page

posts

Multiple Admins

Facebook Pages

Create Discussions• Encourage interaction• Participate • Post pictures• Post Videos• Ask a question

Twitter – What is it?Who Cares?• Micro blogging• Social network• Send and read other

users' messages called tweets

Twitter = Community

Maximize Your Twitter Account

What does it do? How to use it?

• Engage customers, partners, thought leaders• Receive customer complaints• Advertise events• Interact with your competition• Create brand loyalty

Instagram

Pinterest

Sprout Social

Hootsuite

Search Engine Optimization• SEO is the process of optimizing web

content to appear high in search engine results pages

• GOAL: to be in positions 1-10 on page one

• The more of your social media outlets appear high in listings the more you control Search Results Real Estate.

• Search engines now also display real-time search results for social media

Search Engine Optimization

https://moz.com/beginners-guide-to-seo

amy@creativestartups.org alice@creativestartups.org

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@aliceloy

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@createstartups

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THANK YOU!