intro to predixion software - real world analytics

By SQL Server MVP Lynn Langit for Predixion Software

Real World Predictive Analytics

What is Predictive Analytics?

Siegel defines predictive analytics as this: “Technology that learns from experience (data) to predict the future behavior of individuals in order to drive better decisions.”

Who Builds Predixion Software?

Predixion engineering team IS the former Microsoft

predictive analytics & data mining team

Founders identified key strategic gaps in the BigData

& BI landscape

Predixion works with partners – Accenture,

Avanade, Microsoft, EMC and more

What is the Vision of Predixion Software?

Predictive analytics must be SIMPLER• Remove Complexity• Create usable Predictive Analytics for real people• Integrate with existing Microsoft tools (Excel, SQL Server, etc..)

ALL Big Data & BI will be predictive• Enable Integration• Support Predictive Intelligence for many data scenarios

Enterprises require END-TO-END solutions• Support Collaboration• Include usable Visualization tools• Enable model reuse via publishing

What Is Predixion Insight?

Server-based Predictive Applications / Models• In the Cloud –OR-• On Premises (Uses SQL Server SSAS)

Modeled in Excel • Integrated Toolbars• Visual Macros in Excel and in SSIS

Use Varied Data Sources• Excel, PowerPivot• SQL Server• Hadoop (future)

Collaborate with Smart Output Viewers• Visualize results of analysis• Share results via email, comments, publishing

Create

Predictable Hospital Acquired Infection

Preventative maintenance / predictions of failure

Predictable Readmission Management

One Platform, Many Solutions

Market Profiling and Targeting

B2B Next Best Action

Customer / Member Retention

CollaborateConsume

Predixion Insight ServerEnterprise Data Sources

Client Tools

and/or

PredixionAPI Connexion

Deployment

Predixion Cloud Architecture

Private Cloud

Excel 2007 – 2013

PowerPivot Add-in

Predixion Insight Client

Datasets, Models and Automation

Framework

PowerQuery Add-in

(SAS, SPSS, R)

PredixionPMML Connexion

Predixion Insight ServerEnterprise Data Sources

Client Tools

and/or

PredixionAPI Connexion

Deployment

Predixion On Premise Architecture

SQL Server 2012 SSAS

Excel 2007 – 2013

PowerPivot Add-in

Predixion Insight Client

Datasets, Models and Automation

Framework

PowerQuery Add-in

(SAS, SPSS, R)

PredixionPMML Connexion

Some Customer Scenarios

92%

Healthcare: Preventable Hospital Readmissions

• Hospital data is used to build a hospital-specific Predixion model • The Predixion model is then used to risk stratify patients upon admission • Risk scores are updated throughout the patient’s stay • Readmission risk scores are used by care givers to target appropriate

patient care paths.

Oil and Gas: High Velocity Streaming Predictions

Predixion model pushed into CEP (complex event processing)/StreamThousands of predictions scored per second in memory, near zero latencyContinuous processing of event streams from multiple sourcesGathers and preprocesses data into predictors for predictive modelsReports in real time on potential failures for preventative maintenance

Streaming Sensor data

Real Time Scoring

Digital oilfield In streaming data scoring Preventative Maintenance

Stop Guessing – Start Knowing:• Who are your best targets• What offers will your customers/prospects

respond to• What action will improve business outcomes

B2B: Next Best Offer / Action

Predixion Clients

Try it out

Getting Started with Predixion

Cloud-based Predictive Analytics• Simple to set-up• Install Excel add-in• Connect to Predixion

Cloud Service

On-premise Predictive Analytics• Requires local SQL Server• Must follow install

instructions • Keeps all data on

premises

Getting setup DEMO

Predixion InsightPlatform Details

Insight Now Ribbon in Excel

Identifying Key Influencers

Many Data Viewers

• Decision Trees• TreeMap• Predictor• Application-level views• Many more • Displayed – in Excel or – in the browser

Data Viewers in Browser

Insight Now DEMO

Insight Analytics Ribbon in Excel

Create the Model from Excel

Test the Model’s Accuracy

Data + Probability Score

Create ROI Analysis in Excel

Insight Analytics DEMO

Support in SQL Server 2012

• In-database scoring• Integration with SSIS

Introduced in 3.0

Extensible Machine Learning Library Architecture• Pluggable to support Mahout and more

In-place Scoring APIs• Support streaming APIs, such as StreamInsight• In-database scoring with SQL Server• Brings library to the data (like MapReduce)

Marketplace• Reusable applications (by vertical)

Machine Learning Semantic Model

• PAX – Predictive Analytics Expressions• Example ‘Z-Score normalization’• N = (v-average(v))/stdev(v)

• Data Access • Insight Workbench

Insight Workbench for building Applications

PAX Functions

Insight Workbench DEMO

Predixion Marketplace

Predixion Marketplace DEMO

Looking Forward

• Support for Mahout (Hadoop)• Support for R

Learn More and Give Feedback

• How to contact Predixion Software