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Group-01 | Digital Marketing

• How did your customers come to your website ?

• What they did on your site ?

• Did they take any action – which was valuable for your Business ?

An ability to better understand your customers & their ‘Activities’ is the crux of Doing Business Online.

User Analysis Content Analysis

Advertising AnalysisSocial Analysis

How many visitors I get on my website ?

Did they come from Google or any other Search Engine ?

How much time they spent on my webpages ?

Where do they live ?

From where did they leave my website ?

From large ‘Global Company’ to ‘One Person Shop’, everyone wants a solution for below questions:

Four Platform Components

Add Google Analytics code to your webpage / website / mobile app / Digital Environment you want to track. (JS for website, SDK for Mobile data collection).

Raw data collected has been sent for processing using the configured settings (Filters) of your Google Analytics account.

Once data is processed, It can’t be changed. Filters permanently removes the data.

Access & Analyse this data using visualization techniques of Reporting

AdWords, AdSense, Webmaster Tools, Internal Data : Other Google Products

Reporting API allows you to directly export data to third party applications or create customised Reporting Formats.

How does it works

The Data Model

Visitor of your Website or AppUsers = Visitors

Amount of Time they spent there

Each Visit = Session

What exactly they do in that time

Imagine this 03 as an Hierarchy

Session 01: Visit to Home Page & leave = 01 Interaction, Page View

Session 02: Visit to Home Page, Watch a Video, Make a Purchase = 03 Interactions

Individual Interactions are called ‘Hits’

Hits can be – Page views, Events, Transactions etc.

How to Setup Google Analytics

Tracking ‘WordPress’ Site

Business Case Scenarios

Accu

wea

ther

• Weather forecast emails’ effectiveness

• Identify their audience and customize its strategy

• 10% of mobile traffic came from devices that didn’t support JS

Dom

ino’

s •Connect CRM and digital data to create a holistic view of customer behavior•Provided visibility into how marketing efforts influence customers•Increased monthly revenue by 6% with Google Analytics Premium and Tag Manager

Leno

vo

• Struggled due to rules-based model

• Implemented Adometry for 6 months

• Expand their view by incorporating in-store purchase data for marketing performance

Presented & Submitted By,Group-01 | Marketing

Anubhuti Gupta 14020841123

Kashyap Shah 14020841136

Vishwakant Padhi 14020841180

Sneha Jadhav 14020841101

Snehdeep Singh Kalsi 14020841166

Parikshit Singh 14020841151

Premna Suzanne Jacob 14020841156

Manali Kukreja 14020841023