internet summit 2012: social media measurement: no silver bullets
Post on 24-Jun-2015
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Measuring Social for Real Results
Kurt Uhlir
Who are we?
Generate buzz. Reward Fans.
Foundational technology patents location, check-in, ads, and video games
Rob Kischuk
1.25 million players
Social startups since 2006
@KurtUhlir @rkischuk
Where’s My Silver Bullet?
Social Measurement & ROI
Shifting Market
@KurtUhlir #isum12
Shifting Market
@KurtUhlir #isum12
Shifting Market
@KurtUhlir #isum12
Shifting Market
@KurtUhlir #isum12
Where’s My Silver Bullet?
What are you trying to measure?
Intentionally Focus and Optimize
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@KurtUhlir #isum12
Keep it Engaging
@KurtUhlir #isum12
There is a Time for Education
Generate buzz. Reward Fans.
MeasuringLeads
@rkischuk #isum12
Facebook Moved Our Cheese
A Facebook App for Every Brand
@rkischuk #isum12
Don’t Forget the Permissions
@rkischuk #isum12
Open Graph is the new “Free” Cheese
Track That Funnel
@rkischuk #isum12
Be Smart About Links
http://www.facebook.com/pages/Landmark-Theatres/7825494345?sk=app_387499894622679
http://tinyurl.com/7dljqk4
http://theate.rs/TxsfBs
@rkischuk #isum12
So What Ads Are “Worth It”
@rkischuk #isum12
Conclusion
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Generate buzz. Reward Fans.
@buzztasticapp @badgy
@KurtUhlir @rkischuk
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