interactive marketing

Post on 18-Jan-2015

1.037 Views

Category:

Documents

2 Downloads

Preview:

Click to see full reader

DESCRIPTION

 

TRANSCRIPT

Interactive Marketing Proposal

Consulting I Marketing I Management

Braj Chaturvedi I adverteaze.com I braj@adverteaze.com I braj.in I braj@braj.in I +91 9958166889

Work on plan Concept Identity creation Content Communication Execution

WEB PRESENCEBRAND IDENTITY, VISIBILITY, AWARENESS

WEB PRESENCE :LANDING PAGE I CONTENT

ACTION ITEMS:

INTERACTIVE ROADMAPDIGITAL I BRANDING I LEADS

2.0 ECOSYSTEMIMPLEMENTATION SCOPE

SEO, SEM SMM, SMO, ORM Microsite Blogging UGC,

Community Vlog,Podcast Mobile Marketing Advergaming

BLOG MARKETINGVISIBILITY, AWARENESS, ENGAGEMENT

BLOG MARKETING:BLOGGING I FORUM PARTICIPATION

ACTION ITEMS:

SEO & SEMVISIBILITY, AWARENESS

SEO:ON PAGE I OFF PAGE

ACTION ITEMS:

SMM & SMOINTERACTIVITY, ENGAGEMENT BRAND PROMOTION

SMM :SNS ENGAGEMENT

ACTION ITEMS:

ORMINTERACTIVITYI ENGAGEMENTI I BRAND PROMOTION

ORM :FORUM I SNS ENGAGEMENT

ACTION ITEMS:

EMAIL MARKETINGVISIBILITY, AWARENESS & LEAD GENERATION

EMAIL MARKETING:DATABASE I EMAILS

ACTION ITEMS:

PAY-PER-CLICKLEAD GENERATION

PPCPLANNING I BUYING

ACTION ITEMS:

Accomplishments of the month, and next month plan and other specifics measurability parameters identified during measurability implementation

MEASURELEAD GENERATION + SALES+ BRAND PROMOTION +ENGAGEMENT + BRAND RECALL + INCREASED SALES

Web PRESENCE

Time and effortrequired to update theweb pagesQuality and quantity ofarticles, blogNumber of commentsand downloads onarticles, blogTime spent on thewebsite and visitfrequency

EMAIL MARKETING

Email content anddesignQuality of landing pageContact establishedevery month andResponse rate andengagement

SEO REPORTING

SEO implementationprogress and organicrankings on majorsearch enginesWebsite traffic andconversion report.

PPC REPORTING

PPC implementationprogressThe conversion metricsanalysis and report

SMM REPORTING

Brand visibility indexwhich is sum total ofnumber of postings,number of blogs orforums whereparticipation is done,Content andengagement on variousform of content

THANKS Braj Chaturvedi I adverteaze.com I braj@adverteaze.com I braj.in I braj@braj.in I +91 9958166889

top related