interacting with your audience: keys to a healthy b2c relationship | serena proudfoot

Interacting With Your AudienceKeys to a Healthy B2C Relationship

Serena ProudfootVP of Production

Oddity Labs

Console Games

Dev Studio Publisher Manufacturer Audience

MarketingCommunity

Support

Console GamesDev Process: Linear

Mobile and Web Games

Dev Studio Distributor Audience

MarketingCommunity

Support

Mobile and Web GamesDev Process: Cyclical

What Makes a Healthy Relationship?Good communication

What Makes a Healthy Relationship?Listening

What Makes a Healthy Relationship?Resolving conflicts at the right time

What Makes a Healthy Relationship?Allowing for growth and change

What Makes a Healthy Relationship?• Good communication• Listening• Resolving conflicts at the right

time• Allowing for growth and change

Building a B2C Relationship• Create social media sites, website• Start watching the reviews• Set up a support channel• Hire/assign dedicated community

manager(s)

Utilize Social MediaGood for open dialog

• Facebook• Twitter• Website• Blog

Utilize Social MediaWhy not these?

• YouTube• Instagram• Vine• Snapchat

Utilize Distribution ChannelsAllow users to come to you

• App Store• Google Play• Facebook

Continue the conversation• Google Play• Facebook

Utilize Distribution ChannelsAllow users to come to you

• App Store• Google Play

Continue the conversation• Google Play

Interacting With Your Audience• Game reviews• Forums• Social feeds• Email• Website

Maintaining a B2C Relationship• Listen to your audience• Generate feedback reports for version 2.0• Talk to your audience• Fix issues as soon as possible• Don’t give up

Love Your B2C Relationship• Increases longevity of the game• Builds a loyal audience and community• Makes you and your dev team smarter, stronger• Creates a steady platform for new games

Hate Your B2C Relationship• Extra work• RUDE comments• Additional stress

It’s All Worth It

What Makes a Healthy B2C Relationship?• Good communication• Listening• Resolving conflicts at

the right time• Allowing for growth

and change

Email: serena.proudfoot@odditylabs.com