intentional web presence for research and technology professionals

Intentional Web Presence for technology & research professionals

Patrick R. Lowenthalpatricklowenthal@boisestate.eduslides @ patricklowenthal.com

My Background

Assistant Professor Boise State

educator

researche

r

designer

developer

Overview

Intentionally creating a well-crafted online presence, sometimes called a web presence, is important not only for recent graduates but for any professional in a community of practice that values technology use and innovation (e.g., information technology, computer science, digital and graphic design); also, professionals who work with external stakeholders (e.g., consultants working with clients, teachers working with parents, artists working with customers and funding sources) benefit from attention to their web presence. In this presentation, I will share why professionals need to attend to their web presence and share some strategies for crafting the components of a vibrant and dynamic professional web presence and digital footprint.

Application Process

ApplyPhone

Interview

F2f Intervie

w

Application Process in Reality

ApplyPhone

Interview

F2f Intervie

w

Google Yourself!*

*incognito window

Google Yourself!*

*incognito window

Would you get an interview?

BACKGROUND

Literacy has always been a collection of cultural and communicative practices shared among members of particular groups.

As society and technology change, so does literacy…

…the twenty-first century demands that a literate person possess a wide range of abilities and competencies, many literacies.

Digital Literacy

Literacy has always been a collection of cultural and communicative practices shared among members of particular groups.

As society and technology change, so does literacy…

…the twenty-first century demands that a literate person possess a wide range of abilities and competencies, many literacies.

Digital Literacy

What comes to mind?

How’s

Your

Digital

Footprin

t?

Google “digital footprint”

STRATEGIES

web site network share SEO

STRATEGIES

web site network share SEO

Get a personal website

Simple to Complex

Curb Appeal Matters

STRATEGIES

web site network share SEO

Engage with Social Networking

STRATEGIES

web site network share SEO

Share Professional Materials

Share Presentations

Create & Contribute for Others

Conduct & Share Scholarship

Create & Contribute for Others

Conduct & Share Scholarship

Create Resources

Create & Contribute for Others

Conduct & Share Scholarship

Create Resources

Contribute / Review / Critique

STRATEGIES

web site network share SEO

Complete ALL Profiles

Create Alerts, Follow Others

Horton hears a tweet. EDUCAUSE Quarterly, 32(4).

Tweeting the night away: Using Twitter to enhance social presence. Journal of Information Systems Education, 20(2), 129-136.

vs.

Cited by 305Cited by 55

Carefully Name Work

Promote & Share Accomplishments

Track / Adjust

FINAL THOUGHTS

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

@LET’S CONNECT

Patrick Lowenthalpatricklowenthal@boisestate.eduwww.patricklowenthal.com