aect 2015 creating an intentional web presence

40
Creating an Intentional Web Presence: Strategies for Educational Technology Professionals Patrick R. Lowenthal Joanna C. Dunlap Patricia Stitson slides @ patricklowenthal.com

Upload: patrick-lowenthal

Post on 25-Jan-2017

1.006 views

Category:

Education


0 download

TRANSCRIPT

Page 1: AECT 2015 Creating an intentional web presence

Creating an Intentional Web Presence: Strategies for Educational Technology Professionals

Patrick R. LowenthalJoanna C. Dunlap

Patricia Stitsonslides @ patricklowenthal.com

Page 2: AECT 2015 Creating an intentional web presence

My Background

Assistant Professor Boise State

educator researche

r designer developer

Page 3: AECT 2015 Creating an intentional web presence

Application Process

ApplyPhone

Interview

F2f Intervie

w

Page 4: AECT 2015 Creating an intentional web presence

Application Process in Reality

ApplyPhone

Interview

F2f Intervie

w

Page 5: AECT 2015 Creating an intentional web presence

Google Yourself!*

*incognito window

Page 6: AECT 2015 Creating an intentional web presence

Google Yourself!*

*incognito window

Would you get an interview?

Page 7: AECT 2015 Creating an intentional web presence

BACKGROUND

Page 8: AECT 2015 Creating an intentional web presence

Literacy has always been a collection of cultural and communicative practices shared among members of particular groups.

As society and technology change, so does literacy…

…the twenty-first century demands that a literate person possess a wide range of abilities and competencies, many literacies.

Digitally Literacy

Page 9: AECT 2015 Creating an intentional web presence

Literacy has always been a collection of cultural and communicative practices shared among members of particular groups.

As society and technology change, so does literacy…

…the twenty-first century demands that a literate person possess a wide range of abilities and competencies, many literacies.

Digitally Literacy

Page 10: AECT 2015 Creating an intentional web presence

What comes to mind?

How’s Your Digital Footprint?

Page 11: AECT 2015 Creating an intentional web presence

Google “digital footprint”

Page 12: AECT 2015 Creating an intentional web presence

STRATEGIES

web site network share SEO

Page 13: AECT 2015 Creating an intentional web presence

STRATEGIES

web site network share SEO

Page 14: AECT 2015 Creating an intentional web presence

Get a personal website

Page 15: AECT 2015 Creating an intentional web presence

Simple to Complex

Page 16: AECT 2015 Creating an intentional web presence

Curb Appeal Matters

Page 17: AECT 2015 Creating an intentional web presence

STRATEGIES

web site network share SEO

Page 18: AECT 2015 Creating an intentional web presence

Engage with Social Networking

Page 19: AECT 2015 Creating an intentional web presence

STRATEGIES

web site network share SEO

Page 20: AECT 2015 Creating an intentional web presence

Share Professional Materials

Page 21: AECT 2015 Creating an intentional web presence

Share Presentations

Page 22: AECT 2015 Creating an intentional web presence

Create & Contribute for Others

Conduct & Share Scholarship

Page 23: AECT 2015 Creating an intentional web presence

Create & Contribute for Others

Conduct & Share Scholarship

Create Resources

Page 24: AECT 2015 Creating an intentional web presence

Create & Contribute for Others

Conduct & Share Scholarship

Create Resources

Contribute / Review / Critique

Page 25: AECT 2015 Creating an intentional web presence

STRATEGIES

web site network share SEO

Page 26: AECT 2015 Creating an intentional web presence

Complete ALL Profiles

Page 27: AECT 2015 Creating an intentional web presence

Create Alerts, Follow Others

Page 28: AECT 2015 Creating an intentional web presence

Horton hears a tweet. EDUCAUSE Quarterly, 32(4).

Tweeting the night away: Using Twitter to enhance social presence. Journal of Information Systems Education, 20(2), 129-136.

vs.

Cited by 305Cited by 55

Carefully Name Work

Page 29: AECT 2015 Creating an intentional web presence

Promote & Share Accomplishments

Page 30: AECT 2015 Creating an intentional web presence

Track / Adjust

Page 31: AECT 2015 Creating an intentional web presence

FINAL THOUGHTS

Page 32: AECT 2015 Creating an intentional web presence

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 33: AECT 2015 Creating an intentional web presence
Page 34: AECT 2015 Creating an intentional web presence

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 35: AECT 2015 Creating an intentional web presence

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 36: AECT 2015 Creating an intentional web presence

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 37: AECT 2015 Creating an intentional web presence

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 38: AECT 2015 Creating an intentional web presence

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 39: AECT 2015 Creating an intentional web presence

Final Thoughts

• One size doesn’t fit all

• More than broadcasting & self-promotion

• Start small

• Be intentional

• Must be sustainable

• Remain authentic

• Engage, participate, share, contribute

Page 40: AECT 2015 Creating an intentional web presence

@LET’S CONNECT

Patrick [email protected]