intelligent contet here and now

Intelligent

<here> & <now>

presented by Scott Abel, The Content Wranglerat Intelligent Content 2009

January 29-30, 2009, Palm Springs, CA USA

Content

Inefficient<problem>

Incongruent<problem>

Incompatible<problem>

Invisible<problem>

Dumb<problem>

Mediocre<problem>

Wasteful<problem>

Backwards<problem>

Error-prone<problem>

IC<what is it?>

“IC is content that expresses its full

meaning in a way that is both openly accessible

both to applications and to people.”

Joe Gollner, Stilo

AT&T<example>

Process<problem>

Silos<problem>

Disparity<problem>

Cost<problem>

Frustration<problem>

“Nothing can destroy a business relationship

quicker than promising an action will occur—and then it doesn’t.”

Timothy Brady, Getloaded.com

UPS<example>

Ping.fm<example>

Snap Shots<example>

Genius Bar<example>

Shazam<example>

Apple<document choreography>

Businesses use documents to organize interactions with each

other and to package the information needed to carry out a transaction

or other meaningful unit of business

Document choreography is a complex and carefully

managed series of document exchanges over a period of time that may range from

minutes to years

For information to flow efficiently from one type of document to another in this chain of related documents, there must

be common content components that are

reused

Documents and data are part of a continuum

known as the Document Type Spectrum: catalogs, mortgages, RFPs contain

both narrative and transactional features.

Flow<it’s all about the flow>

Automation<working faster, better>

“A virtual company created by using services

provided by separate businesses can be created

more rapidly, more flexibly, and at a lower cost than a traditional

store can.”Bob Glushko, Author, Document Engineering

your turn<how might you use IC?>

contact<Scott Abel>

scottabel@mac.com317.409.0839

http://www.thecontentwrangler.comhttp://thecontentwrangler.ning.com

Intelligent

<here> & <now>

presented by Scott Abel, The Content Wranglerat Intelligent Content 2009

January 29-30, 2009, Palm Springs, CA USA

Content