integrating social media with radio listening
Post on 13-Apr-2017
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STEPHANIE GRIFFINPROFESSOR BURNS
24 APRIL 2013MSS 495
CONSULTANT REPORT BRIEF
Integrating Social Media with Radio Listening
The Break Down
Problem: Decrease in number of listeners (specifically music
format) Alternative ways to listen to music (i.e. Pandora, Spotify,
iPods)
Solution: Allow individuals to connect social media with online
radio Sign in & connect with Facebook/Twitter News Feed/Online Activity Influence/Sharing with Friends
How the Solution Will Look Like
The Listening Page
The Listening Page
Sign in & connect with Facebook and Twitter
What’s Coming Up Next…
On Your Social Media Sites
Stephanie Griffin is listening to “Mirrors” by Justin Timberlake on KC 101
Direct links to artists’ social media sites and radio station website*
Overall Goal
Inspired by other industries
Connecting via Social Media
Radio Listening= Interactive Experience
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