integrated marketing for volusia smc
Post on 16-Jan-2015
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mindkube.com
Integrating interactive marketing & social media into your strategy
Melissa Stockstill, MIRMBlog: MindKube.wordpress.comWebsite: www.MindKube.com
mindkube.com
Marketing Strategy
A key lesson is that using social media channels is not a strategy unto itself, but
integrating the web into existing efforts is vital.
mindkube.com
You can run, but you can’t hide from the fact that everyone is online
* source: Hitwise
mindkube.com
Traditional Marketing
The old school stuff does work, but you have to incorporate it with the new communication channels.
mindkube.com
Social Networking
Not just for kidsCan be targeted by resources and age
Bulletins and blogs
Event planning
Video
Great for viral
mindkube.com
Social Media Bingo
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Step by Step success
With soooo many choices, how do you pick the right one?
Once you do choose, what do you say?
mindkube.com
Step 1
Define your marketing challenges.
mindkube.com
Step 2
Identify your targeted demographic.
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Step 3
Create measureable objectives for your strategy.
•Phone calls•RSS feeds•Newsletter subscriptions
•Emails •Downloads•Visits to sales office
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Step 4
Craft your messages for the demographic on that particular social network.
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The conversation economy
•Surveys•Send to a friend•Vote for your favorite…•Harness group knowledge for product development
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Social Media Netiquette
•What is the culture of this social media site?
•How can I spread my message without getting kicked off the site or pull my hair out?
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Integrate the Integrated
•Interactive blogs•Twitter feeds•Facebook feeds•Links to other networks
mindkube.comCaveat…
mindkube.com
you should NOT let
your teenage
daughters manage
your online campaign
3 reasons why…
•You wouldn’t let her do your taxes, so why would you make her the voice of your brand?
•Chat speak: OMG, AFK, BRB, LOL
•No understanding of Kaizen.
mindkube.com
Thank you!
Melissa Stockstill, MIRM
Website: MindKube.com Blog: MindKube.wordpress.com
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