inside good summary 2012 v1

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The ProblemNonprofits are missing valuable feedback data.

145 million Supporters/Y

ear

?1.5 million Nonprofits

Feedback Data Gap

Feedback Data to: • Document Evidence• Inform Decisions• Deepen Relationships

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The NeedCompetitor solutions are inadequate.

Survey Sites:

User created questions (risk of bad data)No process managementNo data centralizationNo trends No data benchmarksNo communication with respondents

Survey Consultants:Large price tagNo data centralizationNo data benchmarksLittle long-term value

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Our SolutioninsideGOOD: A complete system of survey methodology for nonprofits

1. Identify

2. Schedule & Collect

3. Respond

4. Compute

5. Analyze

6. Share

7. Act & Track

Providing nonprofit leadership with everything they need to manage a successful, ongoing feedback process, at an affordable price.

Check out the Appendix for screenshots.

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Business ModelMonthly recurring subscriptions are priced to scale the application rapidly. One of our pilots, with just 2 FTEs, spent

$6K on a single survey project. Ouch.

insideGOOD owns information submitted to the database - multiple other data products are possible.• Satisfaction data that is applicable to other industries• Respondent data that is usable by marketing/sales• Database aggregates/reports on sector-wide trends

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Secret SauceComplete suite of tools, backed by a team of experts that will improve the system over time.• Nonprofit-Specific Measures: Standard surveys that measure

satisfaction & engagement in key nonprofit audiences. Two years of research and validation.

• Automated Tools: Functionality that manages the process, like campaign communications and real-time calculations.

• Survey Change Control Board (sCCB): Panels of experts that regularly reviews the data, improving the system & tools.

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Marketing & SalesinsideGOOD is the ideal feedback solution for active nonprofit organizations.

Potential U.S. Market # of Orgs

Total U.S. Nonprofits 1,574,674

Reporting U.S. Nonprofits 628,700

Estimates do not include other Anglophone markets

that are a possibility (Canada, UK, Australia)

Main Sales & Marketing Channels• Group Sales – via associations and foundations• Software Integrations - currently in talks with software companies• Viral Dissemination – system-managed emails to org respondents

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Team20+ years combined experience in Change Management, Application Design & Nonprofits

Katie WeissCo-Founder and CEO

Kyle WeissCo-Founder and CIO

Plus more than 15 contractors and mentors that add decades of experience to our work

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Projections & MilestonesBroad organization participation will result in a larger database, a smarter system and greater customer value.

Timeline # of Subscribers

Revenue Market Penetration

EOY 1 435 $51,269 0.1%

EOY 2 3,295 $737,204 0.5%

EOY 3 16,344 $3,693,340 2.6%

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Status & TimelineOur private beta received 100% customer satisfaction. We are ready to finalize the site & launch publicly.

Accomplishments to Date:• Social Venture Incubator (through U. of Notre Dame)• National Pilot Program (2010-2011)• Private Beta of the Prototype (2011)• Development of the MRP – 85% Complete

Next Steps:• Acquire funding• Hire personnel & finalize the MRP• Reach profitability ≈ 12-14 months

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Social ImpactinsideGOOD provides quality feedback data that builds the organizational capacity of every nonprofit, for every mission.

Evidence-based decision makingOrganizational learningStronger supporter engagement

We believe that every organization should have access to feedback data that is meaningful, actionable and affordable.

Check out our website for beta testimonials.

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SummaryWe are a smart team, with a great product in a big market.

We look forward to connecting to investors that are excited about our business opportunity and potential for large-scale social impact.

Katie Weiss, CEOKatie@insideGOOD.com

(303) 990-0229@insideGOOD

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Appendix

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Features: Automated ToolsIntegrated tools that manage the survey process

Examples:• Campaign Scheduling• Real-time calculations

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Features: Dashboards & ReportsExpert-designed dashboards that display data in

understandable ways for maximum efficiency

Examples:• Statistical Significance• Industry Comparisons• Filtering by Locations

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Features: Communication & Education

Response Inbox Feedback University

Inbox to communicate with respondents Feedback U. – templates, videos on feedback management