innotech 2013: resetting your mobile strategy for convergence in 2014
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C.K. SAMPLE IIIVP OF TECHNOLOGY & ENGINEERING
RESETTING YOUR MOBILE STRATEGY FOR CONVERGENCE IN 2014
Wednesday, October 16, 13
IF YOU WANT TO HELP SPREAD THIS PRESENTATION THEN
#MOBILESOCIETY#INNOTECHATX
FOLLOW @CKSAMPLE & @CHAOTICMOON
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Wednesday, October 16, 13
WE KNOW WHAT LARGE BRANDS NEED
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WE ALSO LIKE TO EXPERIMENT & INNOVATE
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WANT TO KNOW MORE?
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GOOGLE “CHAOTIC MOON”WANT TO KNOW MORE?
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THE PAST DECADEA BRIEF LOOK BACK AT
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10 YEARS AGO IN LATE 2003...
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IN 2007, STEVE JOBS CHANGED THE WORLD
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IN 2007, STEVE JOBS CHANGED THE WORLD
A REAL MOBILE BROWSER
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IN 2007, STEVE JOBS CHANGED THE WORLD
A REAL MOBILE BROWSERA DATA DEAL WITH AT&T
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IN 2007, STEVE JOBS CHANGED THE WORLD
A REAL MOBILE BROWSERA DATA DEAL WITH AT&T
SELF-CONTAINED APPLICATIONS
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IN 2008, AN APP ECONOMY WAS BORN
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IN 2008, AN APP ECONOMY WAS BORN
$0.99 OR FREE
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IN 2008, AN APP ECONOMY WAS BORN
$0.99 OR FREEIN APP PURCHASES
Wednesday, October 16, 13
IN 2008, AN APP ECONOMY WAS BORN
$0.99 OR FREEIN APP PURCHASES
SUBSCRIPTIONS
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IN 2010, WE GOT A BIGGER SCREEN
http://www.sampletheweb.com/2010/01/28/steve-jobs-grammar-gaffe-missing-helper-verb-in-ipad-presentation/
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IN 2011, GOOGLE COUNTERED...
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IF YOU ARE HERE TO LEARN WHAT YOUR MOBILE APP STRATEGY SHOULD BE YOU
ARE THINKING ABOUT IT WRONG
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SHOULD YOU BUILD A MOBILE WEBSITE?
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NOSHOULD YOU BUILD A MOBILE WEBSITE?
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NOSTEVE JOBS SOLVED WEB ON MOBILE
IN 2007
SHOULD YOU BUILD A MOBILE WEBSITE?
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NOWA BRIEF LOOK AT
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TODAY...
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Wednesday, October 16, 13
http://www.ccsinsight.com/press/company-news/1655-mobile-phone-sales-will-hit-186-billion-in-2013-as-strong-
smartphone-growth-continuesWednesday, October 16, 13
TOMORROWPLANNING FOR
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IF YOU ARE PLANNING A SEPARATE MOBILE STRATEGY AND YOU ARE NOT BETTING ON
CONVERGENCE THEN YOUR DIVIDED STRATEGY WILL FAIL
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MOBILE MATTERS BECAUSE EVERYTHING IS MOBILE NOW. THERE IS NO SEPARATE
STRATEGY THAT ISN’T MOBILE.
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YOUR STRATEGY NEEDS TO BE FOCUSED ON CONVERGENCE
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CONVERGENCE MEANSUSER-CENTERED DESIGN ACROSS ALL PLATFORMS
SO YOU’RE PREPARED FOR THE CONTINUED GROWTH OF BYOD
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IS KEYADOPTION
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HELLO@CHOATICMOON.COMTHANK YOU
NEED HELP?
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