innotech 2013: resetting your mobile strategy for convergence in 2014
Post on 17-Oct-2014
2.613 views
DESCRIPTION
Presentation slides from my presentation on Resetting Your Mobile Strategy for Convergence in 2014 at Innotech Austin, October 16, 2013.TRANSCRIPT
![Page 1: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/1.jpg)
C.K. SAMPLE IIIVP OF TECHNOLOGY & ENGINEERING
RESETTING YOUR MOBILE STRATEGY FOR CONVERGENCE IN 2014
Wednesday, October 16, 13
![Page 2: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/2.jpg)
IF YOU WANT TO HELP SPREAD THIS PRESENTATION THEN
#MOBILESOCIETY#INNOTECHATX
FOLLOW @CKSAMPLE & @CHAOTICMOON
Wednesday, October 16, 13
![Page 3: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/3.jpg)
Wednesday, October 16, 13
![Page 4: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/4.jpg)
WE KNOW WHAT LARGE BRANDS NEED
Wednesday, October 16, 13
![Page 5: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/5.jpg)
WE ALSO LIKE TO EXPERIMENT & INNOVATE
Wednesday, October 16, 13
![Page 6: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/6.jpg)
WANT TO KNOW MORE?
Wednesday, October 16, 13
![Page 7: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/7.jpg)
GOOGLE “CHAOTIC MOON”WANT TO KNOW MORE?
Wednesday, October 16, 13
![Page 8: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/8.jpg)
THE PAST DECADEA BRIEF LOOK BACK AT
Wednesday, October 16, 13
![Page 9: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/9.jpg)
10 YEARS AGO IN LATE 2003...
Wednesday, October 16, 13
![Page 10: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/10.jpg)
IN 2007, STEVE JOBS CHANGED THE WORLD
Wednesday, October 16, 13
![Page 11: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/11.jpg)
IN 2007, STEVE JOBS CHANGED THE WORLD
A REAL MOBILE BROWSER
Wednesday, October 16, 13
![Page 12: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/12.jpg)
IN 2007, STEVE JOBS CHANGED THE WORLD
A REAL MOBILE BROWSERA DATA DEAL WITH AT&T
Wednesday, October 16, 13
![Page 13: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/13.jpg)
IN 2007, STEVE JOBS CHANGED THE WORLD
A REAL MOBILE BROWSERA DATA DEAL WITH AT&T
SELF-CONTAINED APPLICATIONS
Wednesday, October 16, 13
![Page 14: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/14.jpg)
IN 2008, AN APP ECONOMY WAS BORN
Wednesday, October 16, 13
![Page 15: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/15.jpg)
IN 2008, AN APP ECONOMY WAS BORN
$0.99 OR FREE
Wednesday, October 16, 13
![Page 16: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/16.jpg)
IN 2008, AN APP ECONOMY WAS BORN
$0.99 OR FREEIN APP PURCHASES
Wednesday, October 16, 13
![Page 17: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/17.jpg)
IN 2008, AN APP ECONOMY WAS BORN
$0.99 OR FREEIN APP PURCHASES
SUBSCRIPTIONS
Wednesday, October 16, 13
![Page 18: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/18.jpg)
IN 2010, WE GOT A BIGGER SCREEN
http://www.sampletheweb.com/2010/01/28/steve-jobs-grammar-gaffe-missing-helper-verb-in-ipad-presentation/
Wednesday, October 16, 13
![Page 19: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/19.jpg)
IN 2011, GOOGLE COUNTERED...
Wednesday, October 16, 13
![Page 20: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/20.jpg)
IF YOU ARE HERE TO LEARN WHAT YOUR MOBILE APP STRATEGY SHOULD BE YOU
ARE THINKING ABOUT IT WRONG
Wednesday, October 16, 13
![Page 21: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/21.jpg)
SHOULD YOU BUILD A MOBILE WEBSITE?
Wednesday, October 16, 13
![Page 22: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/22.jpg)
NOSHOULD YOU BUILD A MOBILE WEBSITE?
Wednesday, October 16, 13
![Page 23: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/23.jpg)
NOSTEVE JOBS SOLVED WEB ON MOBILE
IN 2007
SHOULD YOU BUILD A MOBILE WEBSITE?
Wednesday, October 16, 13
![Page 24: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/24.jpg)
NOWA BRIEF LOOK AT
Wednesday, October 16, 13
![Page 25: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/25.jpg)
TODAY...
Wednesday, October 16, 13
![Page 26: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/26.jpg)
Wednesday, October 16, 13
![Page 27: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/27.jpg)
http://www.ccsinsight.com/press/company-news/1655-mobile-phone-sales-will-hit-186-billion-in-2013-as-strong-
smartphone-growth-continuesWednesday, October 16, 13
![Page 28: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/28.jpg)
TOMORROWPLANNING FOR
Wednesday, October 16, 13
![Page 29: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/29.jpg)
IF YOU ARE PLANNING A SEPARATE MOBILE STRATEGY AND YOU ARE NOT BETTING ON
CONVERGENCE THEN YOUR DIVIDED STRATEGY WILL FAIL
Wednesday, October 16, 13
![Page 30: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/30.jpg)
MOBILE MATTERS BECAUSE EVERYTHING IS MOBILE NOW. THERE IS NO SEPARATE
STRATEGY THAT ISN’T MOBILE.
Wednesday, October 16, 13
![Page 31: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/31.jpg)
YOUR STRATEGY NEEDS TO BE FOCUSED ON CONVERGENCE
Wednesday, October 16, 13
![Page 32: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/32.jpg)
CONVERGENCE MEANSUSER-CENTERED DESIGN ACROSS ALL PLATFORMS
SO YOU’RE PREPARED FOR THE CONTINUED GROWTH OF BYOD
Wednesday, October 16, 13
![Page 33: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/33.jpg)
IS KEYADOPTION
Wednesday, October 16, 13
![Page 34: Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5440fee4b1af9ff74b8b45c3/html5/thumbnails/34.jpg)
NEED HELP?
Wednesday, October 16, 13