initiating community conversations on safe abortion · initiating community conversations on safe...

Initiating community conversations on safe abortion

Sparking dialogue

Presentation developed by PATH and Ipas

Major causes of maternal death

Hemorrhage25%

Sepsis15%

Eclampsia12%

Abortion13%

Obstruction8%

Other27%

World Health Organization (WHO). Mother Baby Package: Implementing Safe Motherhood in Countries. WHO/FHE/MSM/94.11. Department of Reproductive Health and Research, Geneva: WHO;1994.

Reflect critically

Save lives

Change norms

Change behavior

When people in defining their problems, they own the solutions too.

PARTICIPATE

When people to each other, they begin to identify common solutions.

TALK

The work of many hands.Communication is part of a larger program.

Supportive environment

Social change through communication

Socialmobilization

Advocacy

Communication

When individuals their behavior to improve their health, they become powerful influencers of their communities.

CHANGE

A communication strategy for a participatory process that improves access to safe abortion.

WANTED

1STEP

Consultation with institutional stakeholders

2STEP

Literature review

3STEP

Formative assessment

4STEP

Community stakeholder strategy design workshop

5STEP

Draft BCC strategy

Draft BCC strategy5STEP

• Key behavioral issues • Communication strategy rationale • Key audiences• Media channels • Behavior change and BCC objectives• Illustrative messages • Intervention processes • Communication materials

6STEP

Feedback from partners and stakeholders

7STEP

Finalizing the BCC strategy

8STEP

Planning for monitoring and evaluation

Key results of Nepal BCC strategy

Result 1Primary audiences

Program participants avoid unwanted pregnancy or make pregnancy choices without coercion.

Result 2Secondary audiences

Community and religious leaders endorse open dialogue on traditional norms and behaviors related to reproduction and abortion.

Result 3Implementing partners

Implementing partners conduct and monitor dialogue groups and magnet theater.

Result 4National policy

A replicable communication program that addresses access to safe abortion is established.

9STEP

Training in BCC skills that foster community dialogue

10STEP

Implementation

Reflect critically

Achieve results

Change norms

Change behavior

Reflect critically

Change norms

Change behavior

Savelives

Achieve results

THANKYOU