initiating community conversations on safe abortion initiating community conversations on safe...
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Initiating community conversations on safe abortion
Presentation developed by PATH and Ipas
Major causes of maternal death
World Health Organization (WHO). Mother Baby Package: Implementing Safe Motherhood in Countries. WHO/FHE/MSM/94.11. Department of Reproductive Health and Research, Geneva: WHO;1994.
When people in defining their problems, they own the solutions too.
When people to each other, they begin to identify common solutions.
The work of many hands. Communication is part of a larger program.
Social change through communication
When individuals their behavior to improve their health, they become powerful influencers of their communities.
A communication strategy for a participatory process that improves access to safe abortion.
Consultation with institutional stakeholders
Community stakeholder strategy design workshop
Draft BCC strategy
Draft BCC strategy5STEP
• Key behavioral issues • Communication strategy rationale • Key audiences • Media channels • Behavior change and BCC objectives • Illustrative messages • Intervention processes • Communication materials
Feedback from partners and stakeholders
Finalizing the BCC strategy
Planning for monitoring and evaluation
Key results of Nepal BCC strategy
Result 1 Primary audiences
Program participants avoid unwanted pregnancy or make pregnancy choices without coercion.
Result 2 Secondary audiences
Community and religious leaders endorse open dialogue on traditional norms and behaviors related to reproduction and abortion.
Result 3 Implementing partners
Implementing partners conduct and monitor dialogue groups and magnet theater.
Result 4 National policy
A replicable communication program that addresses access to safe abortion is established.
Training in BCC skills that foster community dialogue
Major causes of maternal death Key results of Nepal BCC strategy