ingage 101

Customer research. Redefined.ingagelive.com

We are alive and kicking.Completed 2 successful

pilots.

The world is becoming Customer centric.

Businesses should too.

Buykart - A Case StudyJohn orders. Delivery guy misbehaves. John is angry. Customer Lost.

Buykart never finds out why they lost John as a customer.

The big challenge for buykart today is

Customer Acquisition

Customer Retention

Buykart never finds out why they lost John as a

customer.

Customer research

in realtimefor offline businessesfrom within the organisationto gain actionable insights about customers

Customer Segment

PromoterLoyal

Customer

PassiveRetained but

not Loyal

DetractorCustomer lost

Qualitative Insights

Customer FeedbackIn momentIdentify and Recover DetractorsGenerate Business Insights

Unfair Advantage

Higher feedback response rateIngage: 25% Industry: 10%

2.5 x Number of Detractors identified2.5 x Customers recovered

More feedback you generate, greater is the ability to improve.

Helps you gain an unfair advantage over the competition

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Appendix

Quantitative Insights

Google Analytics for offline business.

Track customer interactions from inside the business

User-led Products

Customer-led Business

Customer Insights

1. Unmet user needs2. Problem areas that need attention3. Improvement opportunities