ingage 101
DESCRIPTION
Introduction to Ingage as a concept. http://demo.ingagelive.com/#TRANSCRIPT
Customer research. Redefined.ingagelive.com
We are alive and kicking.Completed 2 successful
pilots.
The world is becoming Customer centric.
Businesses should too.
Buykart - A Case StudyJohn orders. Delivery guy misbehaves. John is angry. Customer Lost.
Buykart never finds out why they lost John as a customer.
The big challenge for buykart today is
Customer Acquisition
Customer Retention
Buykart never finds out why they lost John as a
customer.
Customer research
in realtimefor offline businessesfrom within the organisationto gain actionable insights about customers
Customer Segment
PromoterLoyal
Customer
PassiveRetained but
not Loyal
DetractorCustomer lost
Qualitative Insights
Customer FeedbackIn momentIdentify and Recover DetractorsGenerate Business Insights
Unfair Advantage
Higher feedback response rateIngage: 25% Industry: 10%
2.5 x Number of Detractors identified2.5 x Customers recovered
More feedback you generate, greater is the ability to improve.
Helps you gain an unfair advantage over the competition
Appendix
Quantitative Insights
Google Analytics for offline business.
Track customer interactions from inside the business
User-led Products
Customer-led Business
Customer Insights
1. Unmet user needs2. Problem areas that need attention3. Improvement opportunities
