information builders - 5 hot trends in bi - kris van dyck

Date: 25 Nov 2013

5 Hot Trends in Business Intelligence

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The Anatomy of Making the Right Decisions Now

Kris Van Dyck

The only constant is change

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Isaac Asimov - The only constant is change...

The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.

— Isaac Asimov, Science (fiction) author

Copyright 2012, Information Builders. Slide 3

Information is widely available

Niet alleen jongeren hebben last van een zekere rusteloosheidals het gaat om informatiegedrag. Ook ouderen, zo blijkt uit onderzoek,hoppen snel van de ene naar de andere bron en lezen daarbij maar een beperkt deel van de aangeboden informatie.

Bas Savenije, algemeen directeur van de Koninklijke Bibliotheek

Information overload is een reëel probleem. Vroeger moest je beslissingen nemen op basis van incomplete informatie, omdat de informatie niet beschikbaar was. Nu is het tegenovergestelde het geval: je moet nog steeds beslissingen nemen op basis van incomplete informatie, maar nu omdat er te veel informatie beschikbaar is en je een relevante selectie moet maken.

Pauline van der Meer Mohr, voormalig senior VP HR bij ABN Amro Bank

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Data comes from different sources and in different shapes and quantities than before.

Data is a new class of economic assets, like currency and gold

Source: World Economic Forum 2012

Data is a competitive differentiator

Like any asset, data needs to be managed

Availability of data puts pressure on operational efficiency

Cheap Storage and Flexible infrastructure

Importance of Data

Copyright 2012, Information Builders. Slide 5

Making the right decision

How to decrease costs and increase efficiency is much about: Better Decisions implies Less options, Less Information.

Barry Schwartz “A paradox of choice: Why Less is More (2004)” Too much choice leads to paralysis : “Jam” Bad decisions are made

Two solution to make right decisions: Figure out your goals upfront Alignable options to make choices

Copyright 2012, Information Builders. Slide 6

How to make the best decision ?

Making complex decisions to support business goals has it’s best results when:

Developing an Information Strategy What are the strategic organizational goals ?

Align the options Model the options in a solution for decision support

Copyright 2012, Information Builders. Slide 7

Developing an Analytics Strategy Strategize and Align the Options

-ReduceBaby Crying

-Keep DiaperClean

-FeedBaby

-Let themNap

-# on-timeNaps-# on-time

Meals

-Inventory onHand

-CheckDiaper

Regularly

-Availablesupplies

An Analytics Strategy In a Changing World

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Business, Goals and Targets

Cloud

Core BusinessApplications

Explosive Growth in Data

Users, (Potential) Customers, Partners, ….

Mobile ApplicationsSocial Media

Now

Future

How ?

5 Hot Trends for an Analytics Strategy

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A Business

Cloud

Core BusinessApplications

Explosive Growth in Data

Users, (Potential) Customers, Partners, ….

Mobile ApplicationsSocial Media

Now

Future

How ?

BI Applications for the Cloud

Big DataSolutions

Predictive Analytics

Social MediaAnalytics

MobileBI

Why these 5 Hot Trends ?

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BI Applications for the Cloud

Big DataSolutions

Predictive Analytics

Social MediaAnalytics

MobileBI

Data comes from different sources and in different shapes and quantities than before.

Data is a competitive differentiator

Data availability puts pressure on operational efficiency

Cheap Storage and Flexible infrastructure

“No sensible decision only based on the world as it is, but on the world as it will be.”

Managing Change : Predictive Analytics

BI Maturity Model: Predictive Analytics, the next Big Step

Standard Reports

Ad Hoc Reports

Query/Drill Down

KPIs/Alerts

What happened?

How many, how often, where?

Where exactly is the problem?

What actions are needed? Rear View

Statistical Analysis

Forecasting/Extrapolation

Predictive Modeling

Prescriptive Analytics

Why is this happening?

What of these trends continue?

What will happen next?

What is the best that can happen?

Forward View

Note: Adapted from “Competing on Analytics”

Degree of Intelligence

BI M

atur

ity

Why bother about Predictive Analytics ?

Business Intelligence 89% ROI

Business Intelligence + Predictive modeling 145% ROI

“Predictive Analytics and ROI: Lessons from IDC’s Financial Impact Study”

1.6 X Revenue Growth2.0 X EBITDA Growth2.5 X Stock Price Appreciation

“Gartner: Analytically Sophisticated EnterprisesOutperform Their Peers Financially”“One of the biggest benefits of implementing WebFOCUS was

that Dealer Services saw the automotive downturn coming well in advance, giving managers time to adjust financial reserves, tighten lending standards, and scrutinize each dealer’s inventory – minimizing risk both to our company and our customers. DSC is more profitable today because we knew how much revenue we expected to generate. Now, if DSC sees factors that will cause trouble in six months, we can take action immediately.”

Copyright 2012, Information Builders. Slide 14

Developing An Information StrategyOptimize – Use Case – Predictive Policing

Price Optimization: Optimize Profitability With Forecasting

Price has become a key differentiator for retailers. Many experts believe that price can influence a purchase decision more than any other single product characteristic or feature.

Not just for businesses ■ Child Welfare - Children can be better matched with foster parents by identifying the factors that contribute to successful placements ■ Unemployment - Classify new claims as fraudulent or legitimate enables claims to be processed more quickly and fraud to be minimized ■ Tax Collection - Improved targeting of past-due tax collections can help increase revenue ■ Fraud Detection - A more accurate view of trends and patterns in food stamp benefit transactions makes illegal activity easier to detect

■ Crime Rate Reduction - Accurately predicting when and where crimes are likely to occur, and allocating the appropriate resources ■ Student/Faculty Attrition - Improving student attrition and graduation rates, identify trends in keeping your best faculty

5 Hot Topics That Are Shaping the Future of BI Predictive Analytics

The impact of the Cloud: Crossing Borders

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Cloud altitude...

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Cloud Characteristics

Platform for Business Applications Platform for Social Media Platform for sharing and hosting data System/Application/Data Management are not controlled by you Scale is way beyond your internal systems

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Running Business Applications in the Cloud

Saas

Paas

Iaas

Cloud BI: WebFOCUS as SAAS

Robust, scalable solution Multi Tenancy supported by certified security model Access to both standard and cloud based data sources Delivering a complete range of solutions

BI Applications Business Analytics Visual Analytics Performance Management

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Campaign Lead Opportunity Order Invoice Cash

Data typically in SalesForce.com Data typically NOT inSalesForce.com

Expenses

Commissions Call Center/Support

Human Resources

Other Data Sources

Other Valuable Data Typically Outside Salesforce.com

Relating Cloud bases Data with your in House Systems

Big Data Analytics

Some Numbers…

Walmart handles more than 2.5 million customer transactions every hour.

Facebook handles 30 billion pieces of content shared a monthDecoding the human genome originally took 10 years to

process; now it can be achieved in one week.At CERN the 27 kilometer long Large Hadron Collider (LHC)

creates 1 petabyte of data per second. 15 petabytes per year is available for analytics.

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Since you are probably not investigating the origin of the

universe…

Big Data spans four dimensions

Our Big Data

Volume

VelocityValue

Gigabytes, Terrabytes, Petabytes

How fast the data can be Analyzed andActed upon

Realtime Capture and Realtime Analytics

VarietyUnstructured data like Images, Documents, Structured data like files, tables, messages

AcceleratingAnalytical Capacity and Business Intelligence

Typical challenges: Data for BI Application grows exponentially Time window for loading and indexing getting to small Query performance drops Running out of storage for data and indices, rising storage

cost

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For Analytical purposes Columnar Oriented and In-Memory database technology Appliances Schema and Datamodel oriented architecture Allow huge amounts of data to be joined and queried Super fast response times Limited DBA requirement Information Builders Hyperstage

For Storage purposes Hadoop Distributed File System (Open Source) - started by Yahoo and

Google Hadoop Map Reduce – Distributed computation Changing schema support – Document Oriented Horizontal Scalability – Cloud proof iWay Hadoop Adapter

Two types of Big Data solutions

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Smarter Architecture No maintenance No query planning No partition schemes NoDBA

Data Packs – data stored in manageably sized, highly compressed data packs

Knowledge Grid – statistics and metadata “describing” the super-compressed data

Column Orientation

WebFOCUS HyperstageHow does it work ?

Data compressed using algorithms tailored to data type

Big Data Analytics : Visual Discovery Analyst Edition

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• Robust, innovative, in-memory visual analytics solution• Visually explore large, multi-dimensional data sets to

quickly understand trends and patterns in the data• Charts automatically react and modify themselves based on

selections• No software development kit or coding is required

Social Media Analytics

Social Media as used by your Customers and Prospects

500,000,000 active users

1,100,000,000 active users

225,000,000 active users

Social Media Analytics: The Challenge

• How can you not only access the data, but also enrich it so analysis makes sense?

• How can you leverage social intelligence as a competitive differentiator?

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Social Media Analytics

Sentiment

Trends Social Media

Trends Operational Systems

Sentiment/Word Analytics Posts

Making decisions anywhere anytime…Mobile Business Intelligence

A Mobile Strategy that works:

Device independent BI solutions

Develop once, run from anywhere

Highly interactive, device exploitive Web Apps with built in analytic capabilities

Embed BI Web Apps in custom applications

Common BI security framework

Two-way communication

Mobile Business Intelligence as it should beAny Device, Any Form Factor, Any Platform

Mobile Business IntelligenceMobile Faves for iOS and Android

Native Apple/Android App for consumption of WF BI (and other content) (just like email client – no training required)

Provides controlled access to WebFOCUS content through: Mobile Faves portal (normal “pull”) Email attachments (“Open in Mobile Faves”) Watch-list Feeds (automatic “push”)

Online viewing of any WF content Allows saving, emailing, search and cataloging of stand-alone content

Active Technologies or PDF documents Provides Guides, Videos and Help Watch lists to alert on change

Mobile Business IntelligenceEasy, Relevant and Timely Information Drive Execution

Utz coordinates sales and production of more than 20,000 pounds of potato chips every hour, and manages more than 700-plus delivery routes to 30,000 stores.

In the snack food industry, quality is key and timing is crucial. “One thing we do very well is service our customers,” says J. Ed Smith, chief information director at Utz. “WebFOCUS gives us real-time insight into what is selling and what inventory is on store shelves.”

The VMI model works best when delivery people can send and receive current information. In Utz’s case, this is done by mobile devices at store delivery.

Our 3i Strategy Intelligence – Integration - Integrity

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Intelligence Integrity Integration

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Processintegration

Applications Social Media

Legacy

Profiling

Predictive

SearchSocial Analytics

Mobile BI

Maps

WebServices

BI Apps

Reporting OfficeIntegration

Bursting

Relational/Cubes Unstructured

Ad-hoc Analysis

Data Access

Integrity HyperstageColumnar/In-memory

Data Quality

Big Data

Dashboards

DataIntegration

eBusinessIntegration

Performance Management

DataGovernance

Master Data

Information BuildersAbout Us

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36 years of expertise 1,350 dedicated professionals 60 offices worldwide Tens of thousands of

customers Millions of users

A leading independent global software provideroMarket leader in large-scale business intelligence

deployments, inside AND outside the firewalloMarket leading provider of integration technologyo Leading edge data integrity and governance solutions

We help customers rapidly deploy high value information solutions that deliver game changing results

Our top priority is customer successo Superior engineered softwareoHighest-rated customer service

“Only Information Builders achieves above-average ease of use, below-average implementation costs per user, above-average support for complex deployments and above-average business benefits.”

Questions ?

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