inforgraphic_chocolate_mrowka_stewart_owens

4030 FEET

1 POD BEANS

Theobroma cacao

13] Hershey Lodge

12] Hershey Highmeadow Campground

11] Outlet Shopping

10] Hershey Theatre

9] Milton S. Hershey Medical Center

8] Milton Hershey School

7] Zoo America

6] Hershey’s Chocolate Factory

5] Hersheypark

4] Hershey’s Chocolate World

3] Hersheypark Stadium2] Golf Courses

1] Hotel Hershey

“… the best way to improve a man’s

circumstances is to raise his ideals. But it not

enough to talk about his ideals when

his home is a slum… To win them better ideals you

must give them better conditions

of life.”

“If I ever become rich, I am going to

use my money to build

schools to give every boy and

girl an opportunity

to get an education.”

MOO

L I T E R S500,000 1DAYINM I L K E D

50,000 1DAYIN

Cuba F r a n c e

GhanaCôte d’Ivoire

HERSHEY, PA BOURNVILLE, UK

1905

1931

1909

1934

1936

1933

1963

1966

1967

1973

2012

2013

-George Cadbury–Milton Hershey

5 7

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1

10

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12

9

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Rebuilding the Homestead Bournville Visionary

Furthering the Legacy: in�uenced by his father, John Cadbury, George envisioned Bournvile as a model village that elevated the conditions of the working class.

Breaking the Mold: Henry Hershey, father of Milton, experienced many failures as an inventor, but taught Milton his greatest lesson- never give up.

A practicing Quaker, John

believed in equal-ity for everyone and treated his employees like

family.

John Cadbury, Founder

1875_Philadelphia 1882_Chicago1883_New York City 1884_Louisiana1885_Lancaster1905_Hershey

FailedFailedFailedFailedSUCCESS!SUCCESS!!!

P R E S E N T

D A YEst. 1824

World’s Largest Chocolate Factory

Re�ne Conching Tempering

H e r s h e y

M a r s

W r i g l e y

C a d b u r y

N e s t l e

Sales PerformanceUSAC a d b u r y

M a r s

N e s t l e

W r i g l e y

N e s t l e

Sales PerformanceWORLD

54% Fat (Cocoa Butter)

31% Carbohydrates11% Protein

3% Polyphenols< 1% Minerals

34% Cleic Acid33% Stearic Acid

25% Palmibic Acid6% Other

1% Sugar, 16% Fiber

Arginine, Glutamine, Leucine

Flavanols, Proanthocyanins

Fe, Mg, P, K, Ou

Cadbury’s Playing Field

BournvillePark

Camp Wood

Back-to-Backs: typical working class housing

Cramped No access to clean waterSmokey

VS.

25% House 75% Land

The factory in a garden: clean air and water

Idealists at heart, Milton Hershey and George Cadbury sought to raise the living conditions of their employees. Understanding the workers as the most vital part of production, they wanted the workers close to the factory for easy accessibility, yet wanted to provide a utopian, or model-like community to show their appreciation for their hardwork. While both settings provide a unique historical and cultural response to their sites, they share the same dream for the inhabitants.

5.3”

2.5”

.75”

1.37”

.25”1.55 oz.

3”

6”

.75”

1”

.37”3.5 oz.

1854 R o y a l Warrant

pantone

26

85

c +

=

x 250million = annual

supply

x 511million = annual

supply

INTERNATIONALLY DISTRIBUTED

Start your visit with an historical

trolley tour of Hershey town

Begin by exploring the

rainforests of the ancient Maya,

founders of cacao

Proceed to learn more about the Cadbury family, and how John

Cadbury founded his

company

127 Hershey Kissstreetlights on

Chocolate Avenue

Enjoy your free curlywurly and

crunchie bar handed out before every

self-guided tour

Congratulations! You have just

been handed yet another candy

bar!

Sing-a-Long and clap your hands

participation earns you chocolate

Learn what makes the Hershey �avors

so unique at

Hershey University

Get a peek at Hershey’s factory process when you

MAKE YOUR OWNCANDY BAR!

Enjoy Hershey’s interactive ride to

learn how your favorite American candy bar is made

Enjoy a long walk down a deserted

hallway. Take in the sights of lifeless sets of

machinery that are responsible for making

England’s favorite candy bar

End your tour in the gift shop and don’t forget to try one of

the many baked goods made from

scratch out of Hershey’s �nest!

While you write your name with

pure liquid chocolate in a frosting bag...

...watch the pro’s hard at work in their tiny glass cubicle making

specialty items for the Cadbury Gift

ShopKeep your arms and feet inside

your cart as you sit through a musical

ride of sorts loosely related to

chocolate

Look back at some of Cadbury’s oldest and most famous advertisements on Advertising Avenue. Also witness the newest promotional features: a gorilla playing drums and a child sur�ng in waves of chocolate. Which type of

marketing do you prefer?

End your tour by walking around the World’s Largest Cadbury Gift Shop. Here you can enjoy sifting through bargain bins of premium chocolate and enjoy a hot chocolate, the only

item made in the cafeteria using Cadbury products.

Drive through the beautiful,

lush grasslands of America’s dairy country to arrive

in Hershey, PA

Immediately notice the

towering roller coasters and

drive past the Hershey colored

bushes

Take the train from the crowded city

streets of Birmingham to the small garden town

of Bournville

Don’t forget to appreciate the canal alongside the track, this was the primary mode of transport

from Birmingham to Bournville in

Cadbury’s early daysOnce o� the train,

take a winding road around the

whole factory, don’t forget, you’re

ALWAYS being watched!

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