inbound marketing at hubspot

Laura Fitton @pistachio

Inbound Marketing with HubSpot An end to expensive marketing fantasies…

Laura @Pistachio Fitton “Excited & geeky about where all this leads!"

@pistachio Founder

Twitter for Dummies

oneforty.com 4,000+

apps

83,000 Twitter

Readers

Less of this.

3

More of this.

4

My leads & prospects are not on Facebook. Social networking is a fad. Twitter is about what you had for lunch. LinkedIn is just for recruiting.

fantasies marketing

5

My leads & prospects are not on Facebook. Social networking is a fad. Twitter is about what you had for lunch. LinkedIn is just for recruiting.

fantasies marketing

6

FACT MARKETING

of B2B companies using Facebook have

acquired a customer

from it.

41%

SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010  

SOCIAL NETWORKS/BLOGS   ONLINE GAMES  

EMAIL   PORTALS   VIDEOS/MOVIES  

=  1  MINUTE  

US Internet users spend 3X more minutes on blogs

& social networks than on email.

8

FACT

6X Businesses with

1000+ followers get

than those with <25 followers.

more traffic

#inboundsci

SOURCE: HUBSPOT, 2011 10

LinkedIn drives the most referrals to B2B sites.

1091

1720

2517

4465

6170

8478

11968

17618

DELICIOUS

SQUIDOO

STUMBLEUPON

FACEBOOK

TWITTER

DZONE

REDDIT

LINKEDIN

*# OF LEADS IN JUNE 2010

SOURCE: LEADFORCE1, JUNE 2010   11

When I grow up I don’t want to be a

lead!

12

INBOUND MARKETING

$ $

Complicated & Confusing

Easy & Integrated

Get your Free Inbound Marketing Assessment (& a free unicorn!)

Moscone North 1416 131 305 Moscone West Level 2, Alcove 2

15  

Get your Free Inbound Marketing Assessment (& a free unicorn!)

Moscone North 1416 131 305 Moscone West Level 2, Alcove 2

23  

THANK YOU THANK YOU THANK YOU