in real life (irl)
Post on 09-May-2015
2.048 Views
Preview:
DESCRIPTION
This is a presentation given by Bradley Eldridge (ECD and Partner) from Soap at the 2012 Perth Advertising & Design Club "Festival Of Ideas" conference. It looks at how Soap Creative, a digital agency producing websites, games, banners and apps for the last 10 years suddenly started producing advertising experiences "in the real world – IRL". "View notes" to see the presentation content.
TRANSCRIPT
I’mBradMan
Clients
IRL
http://www.youtube.com/watch?v=_4BnC9jLEOo
http://www.youtube.com/watch?v=1ZJQe9EpPL0&feature=plcp
DISRUPTION
finchcompany.com
http://www.youtube.com/watch?v=cDwyia2MM5o
Results IRL
• 55,000 new Facebook fans• 50,000 Shazams from the TVC• 270,000 YT views of Future Music Vid
• 32,000 sparks on mobile• 470,000 YT views of Invisible Ad• 65% increase in sales of LYNX
Top 5 Learnings IRL
1. Make time for playtime2. Make your own luck3. Seek out creative partners4. Music managers are f@%cked5. People are more fun when they’re drunk
top related