in-app purchasing for java me apps

Java One 2012In-App Purchasing for Java ME Apps

Marlon Luz

ext-marlon.luz@nokia.com@marlonluz

INdT | Java One 20122

AgendaWhat we are going to talk

• What is Nokia Institute of Technology (INdT)

• Nokia Store

• Nokia Asha devices

• Freemium model

• In-app purchasing

• How IAP works

• IAP samples

• Some code

• Study case

• Questions

WHAT IS

INdT?

mobile technologies and internet.

for related areas of

with focus on development of

new concepts, products and solutions

CENTER OF

RESEARCH & DEVELOPMENT

without profits

CENTER OF

RESEARCH & DEVELOPMENT

without profits

Brasília

São Paulo

Where are we?

SHOPPING CENTERSHOPPING CENTER

PONTA NEGRAPONTA NEGRA

TEATRO AMAZONASTEATRO AMAZONAS PORTOPORTO

Recife

Manaus

MERCADOMERCADO

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Nokia StoreTap into the opportunity

• Nokia has 675 million Series 40 phonesin active use

• Has over 100,000 content items availablefor Series 40 devices

• Sees 15M downloads per day

• More than 6 billion cumulative downloads

• Operator billing supported by 145 operators across 52 markets

• 80% of traffic converts to download

• Available in 190+ countries

• 505 developers have achieved more than1M downloads through Nokia Store

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Nokia Asha DevicesAsha 303 & 311

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FreemiumDownload free, monetize later

• “Freemium" is a combining the two aspects of the business model: "free" and "premium".

• A business model by which a product or service is provided free of charge, but a premium is charged for advanced features, functionality, or virtual goods.

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In-app PurchasingFlowchart

• The latest Nokia Series 40 devices haveIAP

• The user can buy additional digital content or service from inside theapplication

• Revenue sharing of 70% for developer

• Payment process is controlled by Nokia

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In-app PurchasingSample in Asha 311 (Full Touch)

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In-app PurchasingSample in Asha 303 (Touch & Type)

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In-app PurchasingPlace your order

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In-app PurchasingPurchase Completed

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In-app PurchasingRestoration Completed

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IAP study caseSpelling Application

• The app “says” some word (plays some_word.mp3)

• The user have to type the word correctly

• The app comes with 10 words for free

• The user can buy more 40 words to play more

• The Spelling application is in Portuguese language

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QuestionsAnd Answers

Marlon Luz

@marlonluz

ext-marlon.luz@nokia.comnokiadeveloper.marlonluz.com