in-app purchasing for java me apps
DESCRIPTION
talk presented at JavaOne 2012TRANSCRIPT
INdT | Java One 20122
AgendaWhat we are going to talk
• What is Nokia Institute of Technology (INdT)
• Nokia Store
• Nokia Asha devices
• Freemium model
• In-app purchasing
• How IAP works
• IAP samples
• Some code
• Study case
• Questions
WHAT IS
INdT?
mobile technologies and internet.
for related areas of
with focus on development of
new concepts, products and solutions
CENTER OF
RESEARCH & DEVELOPMENT
without profits
CENTER OF
RESEARCH & DEVELOPMENT
without profits
Brasília
São Paulo
Where are we?
SHOPPING CENTERSHOPPING CENTER
PONTA NEGRAPONTA NEGRA
TEATRO AMAZONASTEATRO AMAZONAS PORTOPORTO
Recife
Manaus
MERCADOMERCADO
INdT | Java One 20125
Nokia StoreTap into the opportunity
• Nokia has 675 million Series 40 phonesin active use
• Has over 100,000 content items availablefor Series 40 devices
• Sees 15M downloads per day
• More than 6 billion cumulative downloads
• Operator billing supported by 145 operators across 52 markets
• 80% of traffic converts to download
• Available in 190+ countries
• 505 developers have achieved more than1M downloads through Nokia Store
INdT | Java One 20126
Nokia Asha DevicesAsha 303 & 311
INdT | Java One 20127
FreemiumDownload free, monetize later
• “Freemium" is a combining the two aspects of the business model: "free" and "premium".
• A business model by which a product or service is provided free of charge, but a premium is charged for advanced features, functionality, or virtual goods.
INdT | Java One 20128
In-app PurchasingFlowchart
• The latest Nokia Series 40 devices haveIAP
• The user can buy additional digital content or service from inside theapplication
• Revenue sharing of 70% for developer
• Payment process is controlled by Nokia
INdT | Java One 20129
In-app PurchasingSample in Asha 311 (Full Touch)
INdT | Java One 201210
In-app PurchasingSample in Asha 303 (Touch & Type)
INdT | Java One 201211
In-app PurchasingPlace your order
INdT | Java One 201212
In-app PurchasingPurchase Completed
INdT | Java One 201213
In-app PurchasingRestoration Completed
INdT | Java One 201214
IAP study caseSpelling Application
• The app “says” some word (plays some_word.mp3)
• The user have to type the word correctly
• The app comes with 10 words for free
• The user can buy more 40 words to play more
• The Spelling application is in Portuguese language
INdT | Java One 201215
QuestionsAnd Answers
