in 2003, automation created - car wash systems...technology solving the labor/volume dilemma –...

In 2003, Automation Created the Express- and Flex-Service

Business Model:

• Greeting • Cashiers • Drive on • Drive off • Prep

Express- and Flex-Service

Improved Product

Speed of Service

Choice

Convenience

Customer Experience

The 90’s are Not Coming Back.

Less Labor Dependent

Business Models are Dominant.

What used to work - is not good enough

Stagnant volume

Eroding earnings

1990’s The Era of

Overinflated Demand.

2010’s The Era of Oversupply.

More Discriminating

Less Cash

Less Time

More Choice

Better Product

More Value

Customer Experience

Cleaner and shinier than you can do at home.

The real competition is not the other car washes.

Eliminate Negatives • Bangs • Thumps • Drumrolls

Build on Positives • Quieter • Continuous Soap • Gentler

Emotional Side of the Sale

Generally Pay to Wash the

Car 3 Times

1- Prep

2 - Tunnel

3 - Towel Dry

Prep is the Most Expensive Way

to Wash

$30K per position per year

Adds to bottlenecks

Takes too long

Generally More Successful

Stronger Value Offering

More Favorable Financial Model

Less Labor Bottlenecks

• Product first at any price

• Negative stereotypes

Issues with

Repeatable Quality

Customer

Experience

The Pursuit for Repeatable Quality & Improved Customer Experience

• Abandoned Car Wash built in the 1950’s • Leased in 1981 and started as a Full-service only

Late 1990’s – Full-service at 70,000 cars per year

By 2005, volume dropped to lowest ever 50,000 cars

Problem: Labor as a percentage of sales became more expensive

• A drastic change was needed that began in 2005 First, offered exterior then added an exterior lane then changed it to a gated exterior lane to finally operate as a Flex-service car wash By 2011 - Flex-service built volume to

134,000 cars per year!

• Technology solving the Labor/Volume Dilemma

– Express exterior wash with Auto Sentrys • Need one attendant at tunnel entrance

• Tunnel becomes a fixed cost profit center

– Hand services offered to all customers

• Selling labor as a straight variable cost

• All Labor focused on product delivery

• Removed Labor Bottleneck from the Wash Process – Labor is expensive and non-repeatable

– Obtained repeatable quality with equipment

The Results

– Significantly improved speed of service

• No lines up to 90 cars per hour

• The wash is the bottleneck at 105 cph

– Offer more choices from lower cost to more expensive

– Improved communication with customers

• Arsenal of tools to build volume

• Communicate your value and offerings to customers

Increased Volume Easier to Manage More Profitable

• Product – it all starts here • Repeatable quality without labor

• Improve speed of service (2nd critical feature)

• Offer more choice (priced low to high) • Convenience (ease of use and be open) • Market (drive volume, attract

subgroups) • Educate the market to your

competitive advantage • Loyalty rewards and appreciation for

your more frequent and price sensitive customers

Flex-Service Value

Proposition:

New Controller Technology:

Repeatable Quality Reduce Cost

Create a Better Customer

Experience

More Precise Control of:

Pressure

Friction

Chemistry

•Front and back of Vehicles • Hardest to Clean • Receives the Least

Amount of Chemistry

Biggest Component to Cleaning

without PREP

Chemical Management

Repeated Light Applications of Chemistry

• Repeatable quality • Consistent customer experience • Reclaim only on sides and wheels • Reduced water and sewer • Less sealer and drying agent

Chemical Management

Targeted Application of Chemistry

Managing Multiple Applicators

Chemical Application

• Cleaner and brighter than in a driveway Improved Cleaning

• Soap through whole wash process • Not washing with reclaim water after 1st mitter

Better Customer Experience

• Soap about $0.01 per application • Less water and sewer expense • Dropped total fresh water to 14.5 gal/car

Reduced cost

• Cleaning wheels with water

High Pressure Wheel

Applications

• Higher pressure damages accents/pinstripes

850 psi could not Clean Rims Well

• 850 psi sounds too loud on doors

Poor Customer Experience

Controlling the Pump Station

• Targeted application of pressure • 1200 on wheels • 600 on doors

Improved Cleaning

• Quieter and gentle on door panel Better Customer

Experience

• Not bypassing unused water or pressure • Power consumed based only on work needed • More control of Chemicals

Reduced Operating Expense

• Causes most damage • Bumps, bangs, drumrolls create

negative experience

Incorrect RPM of Wash

Material

• Chain speed • Type of washer • Material on washer • Cut and density of wash material

Washer RPM

Changes Based On

Controlling the hydraulics and VFD panel.

• RPM set based on flow rate Improve Cleaning

• Reduce bangs and noise on vehicle Improve

Customer Experience

• Dropped from 18 to 12 amps each • 30 amps total • Cooler oil extends life

Reduce Cost

Does More Than Set a Motors RPM

• Feedback loop based on flow or pressure

• Monitors its own liquid levels

• Provides current protection

Independent, Distributed Control

Ethernet Not Relays

• No more wiring relays to start, idle, brake or set speed

• Commands over Ethernet for all motor and device control

Ethernet

• Saves onsite electrical installation

• Power and Cat 5

Reduces Cost

• Separation of Circuits • Full remote diagnostics • Remote programming

capabilities • Easy to support a fully

blueprinted solution

Improves Performance

Pre-wired from the factory

Air Conditioned

• Heat kills VFDs • Open doors is a

safety issue

Line Reactor

Noise Suppression – Meeting IEE 519

It’s not Easy.

Active & Passive Noise Suppression

VFD can Lower Demand

200

3

100 Am

ps

0 6 Seconds

70

Power Management Lowers Demand

VFD

Without VFD

• Same kW used to Start Motor

• Lower Demand with VFD

Power Management Motor Start Overlaps Increase Demand

MOTOR #1 MOTOR #2 MOTOR #3

SECONDS

SECONDS

SECONDS

Start Only One Motor at a Time

Start times in seconds not chain speed.

The Power Management feature can help you fine-tune the motor start process in the car wash tunnel to avoid inrush overlaps.

Equipment Examples Start Only One Motor at a Time

Evaluating the Equipment Queue

Complete Equipment Queue

Auxiliary Inputs

You CAN control when a piece of equipment turns on and shuts off by day of week and time of day.

Timed Outputs

Up to 192

relays

Firing 10

profiles per

relay

Relays and Profiles

• 4 Tunnel Master ® Jr. • 4 Smart Relay Boxes

WBC Controls

up to:

WBC Reduce Installation Cost

• 4 DRB Tunnel Watch® Boxes

WBC Controls

up to:

Program from iPad® or Mobile Device

Remote

Entrance Management

Find out…

• Frequency • New Customers • Spending

Habits • WashConnect®

also Required.

License Plate Recognition and Recording Solution

Latest Industrial

Control Technology.

Controller is a stand alone

unit.

Not PC dependent.

Stand Alone

• Run pumps only at speed necessary • Start one motor at a time

Reduced Electrical

Cost

• Lower RPM’s means less wear • Lower operating temperatures

Reduced Maintenance

• Right washer RPM • Variable high pressure • Targeted chemistry, all through the

wash

Improved Customer

Experience

• Faster, Cleaner Installs • Lower Cost

Onsite Electrical

• Remote Diagnostics •Decentralized Wiring Simplifies •Documented Wiring

Easier to Service

Bring the Driveway Washer

Back to your

wash!

Improve Performance – Better Customer Experience – Reduce Cost