in 2003, automation created - car wash systems...technology solving the labor/volume dilemma –...
TRANSCRIPT
In 2003, Automation Created the Express- and Flex-Service
Business Model:
• Greeting • Cashiers • Drive on • Drive off • Prep
Express- and Flex-Service
Improved Product
Speed of Service
Choice
Convenience
Customer Experience
The 90’s are Not Coming Back.
Less Labor Dependent
Business Models are Dominant.
What used to work - is not good enough
Stagnant volume
Eroding earnings
1990’s The Era of
Overinflated Demand.
2010’s The Era of Oversupply.
More Discriminating
Less Cash
Less Time
More Choice
Better Product
More Value
Customer Experience
Cleaner and shinier than you can do at home.
The real competition is not the other car washes.
Eliminate Negatives • Bangs • Thumps • Drumrolls
Build on Positives • Quieter • Continuous Soap • Gentler
Emotional Side of the Sale
Generally Pay to Wash the
Car 3 Times
1- Prep
2 - Tunnel
3 - Towel Dry
Prep is the Most Expensive Way
to Wash
$30K per position per year
Adds to bottlenecks
Takes too long
Generally More Successful
Stronger Value Offering
More Favorable Financial Model
Less Labor Bottlenecks
• Product first at any price
• Negative stereotypes
Issues with
Repeatable Quality
Customer
Experience
The Pursuit for Repeatable Quality & Improved Customer Experience
• Abandoned Car Wash built in the 1950’s • Leased in 1981 and started as a Full-service only
Late 1990’s – Full-service at 70,000 cars per year
By 2005, volume dropped to lowest ever 50,000 cars
Problem: Labor as a percentage of sales became more expensive
• A drastic change was needed that began in 2005 First, offered exterior then added an exterior lane then changed it to a gated exterior lane to finally operate as a Flex-service car wash By 2011 - Flex-service built volume to
134,000 cars per year!
• Technology solving the Labor/Volume Dilemma
– Express exterior wash with Auto Sentrys • Need one attendant at tunnel entrance
• Tunnel becomes a fixed cost profit center
– Hand services offered to all customers
• Selling labor as a straight variable cost
• All Labor focused on product delivery
• Removed Labor Bottleneck from the Wash Process – Labor is expensive and non-repeatable
– Obtained repeatable quality with equipment
The Results
– Significantly improved speed of service
• No lines up to 90 cars per hour
• The wash is the bottleneck at 105 cph
– Offer more choices from lower cost to more expensive
– Improved communication with customers
• Arsenal of tools to build volume
• Communicate your value and offerings to customers
Increased Volume Easier to Manage More Profitable
• Product – it all starts here • Repeatable quality without labor
• Improve speed of service (2nd critical feature)
• Offer more choice (priced low to high) • Convenience (ease of use and be open) • Market (drive volume, attract
subgroups) • Educate the market to your
competitive advantage • Loyalty rewards and appreciation for
your more frequent and price sensitive customers
Flex-Service Value
Proposition:
New Controller Technology:
Repeatable Quality Reduce Cost
Create a Better Customer
Experience
More Precise Control of:
Pressure
Friction
Chemistry
•Front and back of Vehicles • Hardest to Clean • Receives the Least
Amount of Chemistry
Biggest Component to Cleaning
without PREP
Chemical Management
Repeated Light Applications of Chemistry
• Repeatable quality • Consistent customer experience • Reclaim only on sides and wheels • Reduced water and sewer • Less sealer and drying agent
Chemical Management
Targeted Application of Chemistry
Managing Multiple Applicators
Chemical Application
• Cleaner and brighter than in a driveway Improved Cleaning
• Soap through whole wash process • Not washing with reclaim water after 1st mitter
Better Customer Experience
• Soap about $0.01 per application • Less water and sewer expense • Dropped total fresh water to 14.5 gal/car
Reduced cost
• Cleaning wheels with water
High Pressure Wheel
Applications
• Higher pressure damages accents/pinstripes
850 psi could not Clean Rims Well
• 850 psi sounds too loud on doors
Poor Customer Experience
Controlling the Pump Station
• Targeted application of pressure • 1200 on wheels • 600 on doors
Improved Cleaning
• Quieter and gentle on door panel Better Customer
Experience
• Not bypassing unused water or pressure • Power consumed based only on work needed • More control of Chemicals
Reduced Operating Expense
• Causes most damage • Bumps, bangs, drumrolls create
negative experience
Incorrect RPM of Wash
Material
• Chain speed • Type of washer • Material on washer • Cut and density of wash material
Washer RPM
Changes Based On
Controlling the hydraulics and VFD panel.
• RPM set based on flow rate Improve Cleaning
• Reduce bangs and noise on vehicle Improve
Customer Experience
• Dropped from 18 to 12 amps each • 30 amps total • Cooler oil extends life
Reduce Cost
Does More Than Set a Motors RPM
• Feedback loop based on flow or pressure
• Monitors its own liquid levels
• Provides current protection
Independent, Distributed Control
Ethernet Not Relays
• No more wiring relays to start, idle, brake or set speed
• Commands over Ethernet for all motor and device control
Ethernet
• Saves onsite electrical installation
• Power and Cat 5
Reduces Cost
• Separation of Circuits • Full remote diagnostics • Remote programming
capabilities • Easy to support a fully
blueprinted solution
Improves Performance
Pre-wired from the factory
Air Conditioned
• Heat kills VFDs • Open doors is a
safety issue
Line Reactor
Noise Suppression – Meeting IEE 519
It’s not Easy.
Active & Passive Noise Suppression
VFD can Lower Demand
200
3
100 Am
ps
0 6 Seconds
70
Power Management Lowers Demand
VFD
Without VFD
• Same kW used to Start Motor
• Lower Demand with VFD
Power Management Motor Start Overlaps Increase Demand
MOTOR #1 MOTOR #2 MOTOR #3
SECONDS
SECONDS
SECONDS
Start Only One Motor at a Time
Start times in seconds not chain speed.
The Power Management feature can help you fine-tune the motor start process in the car wash tunnel to avoid inrush overlaps.
Equipment Examples Start Only One Motor at a Time
Evaluating the Equipment Queue
Complete Equipment Queue
Auxiliary Inputs
You CAN control when a piece of equipment turns on and shuts off by day of week and time of day.
Timed Outputs
Up to 192
relays
Firing 10
profiles per
relay
Relays and Profiles
• 4 Tunnel Master ® Jr. • 4 Smart Relay Boxes
WBC Controls
up to:
WBC Reduce Installation Cost
• 4 DRB Tunnel Watch® Boxes
WBC Controls
up to:
Program from iPad® or Mobile Device
Remote
Entrance Management
Find out…
• Frequency • New Customers • Spending
Habits • WashConnect®
also Required.
License Plate Recognition and Recording Solution
Latest Industrial
Control Technology.
Controller is a stand alone
unit.
Not PC dependent.
Stand Alone
• Run pumps only at speed necessary • Start one motor at a time
Reduced Electrical
Cost
• Lower RPM’s means less wear • Lower operating temperatures
Reduced Maintenance
• Right washer RPM • Variable high pressure • Targeted chemistry, all through the
wash
Improved Customer
Experience
• Faster, Cleaner Installs • Lower Cost
Onsite Electrical
• Remote Diagnostics •Decentralized Wiring Simplifies •Documented Wiring
Easier to Service
Bring the Driveway Washer
Back to your
wash!
Improve Performance – Better Customer Experience – Reduce Cost